It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a store – and of course, they should make customers want to buy something.
TechCrunch reported today that Apple announced its new CarPlay system for iOS in-car controls at the Geneva Motor Show. "(The move) could massively expand the Apple mobile ecosystem – by turning cars into app-enabled iPhone accessories," wrote TechCrunch's Darrell Etherington.
Two weeks ago, while we were at NRF 2014 in New York City, we partnered with global retail consultancy Envirosell and its founder Paco Underhill (author of "Why We Buy") to host a number of NYC Store Tours.
New research from has found that the "endowment effect" (where people increase the value of something when they take ownership of it) can happen via a touch interface – and especially when using an iPad.
This is crazy and pretty cool. Of course, for Disney to commit resources to researching this sort of technology, it must have an end goal in mind. Below is a video showcasing some of the technology (with details related to sending electrical voltage through the screen to mimic texture) in action: