iQmetrix is excited to welcome Envirosell to the Summit for the very first time. Founded by Paco Underhill (critically-acclaimed author of “Why We Buy: The Science of Shopping”), Envirosell is the world’s premier consumer behavior research and consulting firm for commercial environments. Envirosell’s team of highly experienced professionals analyzes layout, merchandizing and operations to devise new and effective strategies for boosting retail performance.
Engadget reports that last night (Oct. 9) in New York City, T-Mobile USA announced an expansion to its Simple Choice data customers to allow for free texting and unlimited data to over 100 countries worldwide. The new campaign features Shakira as its spokesperson.
MetroPCS agents from the Western region flocked to Las Vegas recently for their annual meeting.
The meeting is designed to rally the troops for the coming year in addition to rewarding those who made significant contributions to MetroPCS’ success. And the future looks very bright indeed, in light of the recent merger with T-Mobile (Deutsche Telekom) which will give them access to much needed infrastructure.
As Kevin Fitchard of Gigaom reported yesterday (Dec. 6), T-Mobile CEO John Legere has announced the company will be selling the iPhone 5 in the New Year and it will be doing so under a new pricing format: Customers must pay full price on new devices. This practice is common overseas, but it is unfamiliar to North American mobile consumers, most of whom buy locked, subsidized devices on a contract.
Consider for a moment how quickly video rental stores and bookstores have disappeared. A reason that brick-and-mortar wireless retailers have yet to feel the full impact of this tectonic shift is not only because people still like to try smartphones and mobile devices hands-on, but because the market being served is still growing (even if it's growing slower than it used to).