A recent New Yorker article posed the question "Are Malls Over?" (March 11), and told of the sad fate of the Woodville Mall in Northwood, Ohio, a suburb of Toledo. The mall, which opened in 1969, is being torn down, wrote Amy Merrick.
We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.
Brick and mortar retail businesses are under immense pressure to innovate now that ecommerce has become a normal part of consumer behavior. Thankfully for retailers, technology can be just as disruptive in a physical store as it can be online.
It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a store – and of course, they should make customers want to buy something.