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In-Store Atmosphere

New TIO-RQ4 Integration for Cricket Dealers: Faster, Easier Bill Payment and Activations

Back in February, J.D. Power and Associates released their 2012 Study of the Wireless Purchase Experience. The study found that a key advantage to buying and activating a phone in-store (versus over the phone, for example) is the salesperson's ability to describe a service or device and complete the transaction in a timely manner.

Daily Dose of iQ: Not All In-Store Phone Behaviors Are Created Equal

Nielsen - Smartphone In-Store Activities by Store Type

Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.

The highlights:

Daily Dose of iQ: Apple to Ditch Google Maps on iOS 6?

Apple Maps - Photo credit: 9to5mac

According to 9to5mac.com, Apple will drop the Google Maps app on iOS 6, in favor of a completely in-house maps application.

"The application design is said to be fairly similar to the current Google Maps program on the iPhone, iPad, and iPod touch, but it is described as a much cleaner, faster, and more reliable experience," wrote 9to5mac.com.

Daily Dose of iQ: Leveraging the Advantages of the In-Store Experience

Our theme at CTIA this year was "Energizing Retail End to End," and this means connecting virtual (online and mobile) and physical (in-store) retail channels, and managing these channels from the back-of-house operations (RQ4) to the front-of-house customer experience (XQ).

The central hub for all of these retail experiences is the physical store itself.

93% of In-Store App Users Make Purchases at Physical Stores

Daily Dose of iQ: Excuse me, what? Best Buy to Embrace Showrooming?

OK, OK, so for weeks now, the bloodthirsty business media have been reporting on Best Buy's woes (marked recently by the resignation of CEO Brian Dunn), and our blog has been no exception.

The commonly accused drain on Best Buy's business has been "showrooming," a phenomenon by which online retailers (Amazon especially) capitalize on physical stores and mobile price-check apps to poach sales in real-time.

Daily Dose of iQ: How E-Commerce Affects Consumer Expectations of All Channels

Excerpt from eMarketer infographic via Advertising Age

We've been flogging the "future of retail is omnichannel" message for some time now, but for good reason. It's true.

In case you weren't yet convinced, eMarketer makes a pretty compelling case, in a new infographic published in Adweek.

Daily Dose of iQ: How Amazon has Stolen Best Buy's Business

ReadWriteWeb Amazon Best Buy sales chart

On Wednesday (April 18), ReadWriteWeb published an enlightening report on Amazon's impact on Best Buy's recent struggles.

Amazon has long been considered the “Best Buy killer,” with particular emphasis on its “showrooming” effect on Best Buy’s profits of late (see Is Best Buy Doomed?). RWW's stats (and divergent growth curves -- see above graph) illustrate that effect.

Daily Dose of iQ: Beyond Foot Traffic -- Location Tracking for Physical Stores

With the rise of e-commerce over the past decade, following web analytics related to sales conversions has become a standard practice. Similarly, brick-and-mortar retailers have long used different methods of tracking foot traffic into their stores, comparing that data with sales figures to come up with appropriate staffing strategies.

Daily Dose of iQ: Sephora's In-Store Social and Mobile Makeover

TechCrunch - Sephora's social and mobile makeover

High-end cosmetics retailer Sephora is using integrated technology to ramp up its in-store experience.

"Sephora today rolled out what it’s calling a 'social and mobile makeover,'" wrote TechCrunch's Colleen Taylor (April 8).

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