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In-Store Atmosphere

The future of shopping

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Date: March 27, 2014

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(Below is an excerpt from the original article.)

By Jennifer Horn

The next trend in retail: Digital disruption

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Date: March 26, 2014

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By Karim Kanji

How to make a better wireless store experience

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Date: March 21, 2014

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By Christopher Krywulak

President and CEO, iQmetrix

Consumer expectations of wireless carriers continue to rise, in terms of coverage, pricing of devices and plans — and also in terms of the in-store customer experience.

Daily Dose of iQ: Is the Mall Dead?

Abaondoned mall in Akron, Ohio - Credit: Nicholas Eckhart via Business Insider

A recent New Yorker article posed the question "Are Malls Over?" (March 11), and told of the sad fate of the Woodville Mall in Northwood, Ohio, a suburb of Toledo. The mall, which opened in 1969, is being torn down, wrote Amy Merrick.

Daily Dose of iQ: Starbucks App Will Allow You to Tip Your Barista from Your iPhone

Starbucks barista - Source: CNNMoney

We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.

This is the future of retail: Robotic fitting rooms and magic augmented reality mirrors

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Date: March 7, 2014

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By Josh Ong

Brick and mortar retail businesses are under immense pressure to innovate now that ecommerce has become a normal part of consumer behavior. Thankfully for retailers, technology can be just as disruptive in a physical store as it can be online.

Daily Dose of iQ: Sony Closing 20 of Its 31 U.S. Stores

Sony Store Century City - Source: Digital Trends

I have fond memories of when The Sony Store was the coolest gadget store in the mall.

It was the place for trying out the latest technology: TVs, home stereos, Walkmans, Discmans, even MiniDisc players. The store was always full of people, just tinkering.

Sony had it in the '80s and '90s, but aside from the PlayStation, its products have failed since then.

Then the iPod came out, as did the iPhone and iPad, and suddenly The Sony Store was usurped by the Apple store. And the rest is history.

iQmetrix using touchscreens to get customers to tap, swipe, and buy

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Date: March 6, 2014

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By Candice So

It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a store – and of course, they should make customers want to buy something.


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