Amazon has been testing an online grocery delivery service (called AmazonFresh) in Seattle since 2007, wrote RetailWire's Tom Ryan, in Forbes (May 1), and even though it hasn't been highly profitable or displayed flawless execution, Amazon isn't worried.
"It's all about helping Amazon attain the scale to support its ambition to build a national same-day delivery shipping model."
I'm a big fan of the television show Dexter -- which is set in Miami. So I became curious about Miami and what it is like, then through a series of free associations I stumbled upon the Miami company StickNFind Technologies.
Target launched a video yesterday showcasing its multi-channel strategy -- complete with a branded mobile app, QR codes, m-commerce direct shipping, and free in-store wi-fi -- just in time for the holidays.
"(The smartphone is) the connective tissue for all our strategies going forward," says Target's President of Multichannel, Casey Carl, to kick off the video. "It's really going to unlock our potential to bring the best of online and offline together in a seamless and integrated fashion."
There's no denying the impact mobile devices have made on the retail industry, both in terms of mobile commerce (purchases made on phones or tablets directly) and mobile purchase research (leading to purchases made in-store or online).
The big-box retailers have heard the call for branded mobile apps and, as Roger Yu of USA Today reports, stores like Walmart, Target, Home Depot and Walgreens are introducing maps and navigation tools to their apps to help customers find products faster.
The report pulled data from the ScanLife Reporting platform, so the data is relative to ScanLife's client list and/or people using its reader app. It also considers both QR codes and UPC barcodes scanned.
Brick-and-mortar retail is founded on the process of consumers going into a store to make a purchase. But as Lauren Johnson of Mobile Commerce Daily reports, mobile technology like QR codes, mobile apps, geo-fencing and augmented reality are creating scenarios where consumers can actually make a purchase right in front of the store window.
Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.