By Cris Derr, Product Marketing Director, Touch & Interactive, Planar Systems
We live in a time of low-hanging fruit. Not actual fruit on the bottom branches of trees, rather the metaphorically named projects that don’t require much investment or risk, nor generate much in the way of sales or revenues.
In the current economy, many retailers are understandably reluctant to take on the risks associated with new ways of doing business― so-called “high-hanging” fruit― even if they promise big potential benefits.
