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Daily Dose of iQ: Mobile Payments Hot Topic at CTIA 2012

Square's mobile payments app. Photo credit: All Things Digital

As CTIA 2012 kicked off in New Orleans today, the tech media and analysts were on the lookout for latest in mobile payment technology.

"Credit card companies are poised to make their pitch in the mobile payments space, an arena where startups like Square and Silicon Valley tech companies like Intuit and eBay's PayPal have been dictating much of the conversation," wrote CNBC's Jon Fortt yesterday.

Daily Dose of iQ: Leveraging the Advantages of the In-Store Experience

Our theme at CTIA this year was "Energizing Retail End to End," and this means connecting virtual (online and mobile) and physical (in-store) retail channels, and managing these channels from the back-of-house operations (RQ4) to the front-of-house customer experience (XQ).

The central hub for all of these retail experiences is the physical store itself.

93% of In-Store App Users Make Purchases at Physical Stores

Daily Dose of iQ: Excuse me, what? Best Buy to Embrace Showrooming?

OK, OK, so for weeks now, the bloodthirsty business media have been reporting on Best Buy's woes (marked recently by the resignation of CEO Brian Dunn), and our blog has been no exception.

The commonly accused drain on Best Buy's business has been "showrooming," a phenomenon by which online retailers (Amazon especially) capitalize on physical stores and mobile price-check apps to poach sales in real-time.

Daily Dose of iQ: How E-Commerce Affects Consumer Expectations of All Channels

Excerpt from eMarketer infographic via Advertising Age

We've been flogging the "future of retail is omnichannel" message for some time now, but for good reason. It's true.

In case you weren't yet convinced, eMarketer makes a pretty compelling case, in a new infographic published in Adweek.

Daily Dose of iQ: How Amazon has Stolen Best Buy's Business

ReadWriteWeb Amazon Best Buy sales chart

On Wednesday (April 18), ReadWriteWeb published an enlightening report on Amazon's impact on Best Buy's recent struggles.

Amazon has long been considered the “Best Buy killer,” with particular emphasis on its “showrooming” effect on Best Buy’s profits of late (see Is Best Buy Doomed?). RWW's stats (and divergent growth curves -- see above graph) illustrate that effect.

Daily Dose of iQ: Best Buy's 'Connected Store' Concept Aims to Improve In-store Experience

Best Buy Connected Store - Photo credit: stratecongroup.com

Embattled electronics retailer Best Buy was in the news last Thursday (March 29), announcing it was closing 50 big-box locations and laying off 400 employees in order to cut costs by $800 million.

In an attempt to stimulate in-store sales, the company is also testing remodeled store formats in San Antonio and Minneapolis, calling them "Connected Stores."

Daily Dose of iQ: Major Retailers Optimize Mobile Channels to Drive Sales

Staples Walmart Sears mobile sites

"Brands must now be able to optimize mobile channels (using mobile sites and mobile apps) in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish in order to remain relevant," wrote Direct Marketing News' Juan Martinez (April 1).

Martinez points to the CEA's February 2012 M-Commerce Forecast numbers:

Daily Dose of iQ: Omnichannel is 'providing a smooth experience across channels to satisfy customers'

Because shopping information is omnipresent -- we can look up product and pricing info on our phones at any time, from any place -- today's retailer must offer a consistent buying experience across channels too. This is an omnichannel experience.

New research from PriceGrabber has found that most U.S. online consumers plan to shop this year combining online, brick-and-mortar and mobile retail channels.

Daily Dose of iQ: ‘Showrooming’ a Valid Concern for Retailers

Back in December, Amazon angered retailers with its Price Check App, which allows consumers to compare prices for items while in-store and buy them at a lower price online or via their mobile devices.

Daily Dose of iQ: Nielsen Suggests Retailers Provide an Omnichannel Experience

In spite of the increasing number of retailers offering branded mobile apps, more shoppers are consulting retailers' websites when researching purchases than are using the same retailers' mobile apps, according to a new study released by Nielsen today.

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