We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.
I recently got a call from my wireless carrier letting me know my contract would soon expire. They wanted to know: Was I happy with my phone or was I planning an upgrade?
That gave me pause. I was perfectly happy with my phone. But as someone who follows the industry closely, being reminded my phone was two years old* made my mind race through all the leaps and bounds handset technology has made since I got my last phone.
*Editor’s note: That’s 55 in phone years -- time for retirement.
As BetaKit's John Gray reported today, Canadian carrier Rogers Communications has announced a new platform called "Mobile Shopper," which will enable customers to engage with brands in-store through mobile offers.
"RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres," wrote Gray.
A clever new iOS app called "Dash" proposes a new interface for ordering and paying for your food.
"Store your credit card information in the app, and when you eat or drink at a venue that uses Dash, you can settle your bill straight from the app -- tip calculations and all," explains TechHive's Caitlin McGarry.
In light of recent reports of pop-up stores using iBeacon to push promotions and coupons to customers' phones, it only makes sense for Apple to use the Bluetooth technology for proximity marketing at its own retail locations.