Yesterday (June 19), Amazon unveiled its new Fire Phone in a big event in Seattle. As Mashable reports, the phone will be available July 25 (preorders have already begun), it will be exclusively offered via AT&T, and will cost $200 (32GB version) and $300 (64GB) on a two-year contract.
"We’re rushing headlong into the era of cheap cell phones," wrote Mat Honan of WIRED on Friday (May 16). Honan argues that phones like the $129 Moto E or the $80 Alcatel OneTouch Evolve (pictured above) offer a wealth of specs and features without the intimidating price tag.
Budget smartphones aren't really budget phones anymore. And on the high end, consumers' expectations of new phones are so high now, it's hard to impress us with new devices and new features.
We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.
I recently got a call from my wireless carrier letting me know my contract would soon expire. They wanted to know: Was I happy with my phone or was I planning an upgrade?
That gave me pause. I was perfectly happy with my phone. But as someone who follows the industry closely, being reminded my phone was two years old* made my mind race through all the leaps and bounds handset technology has made since I got my last phone.
*Editor’s note: That’s 55 in phone years -- time for retirement.
As BetaKit's John Gray reported today, Canadian carrier Rogers Communications has announced a new platform called "Mobile Shopper," which will enable customers to engage with brands in-store through mobile offers.
"RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres," wrote Gray.