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Gen Y

Daily Dose of iQ: AT&T's $350M 'Aspire' Program Identifies Need for Skilled Workers in Wireless Industry

Apr 25, 2012 — Tara Bartlett
ATT Aspire Program promo photo

Last week (April 16), David Goldman of CNNMoney reported on AT&T's new $350 million "Aspire" program, designed to groom new U.S. workers to help fill its need for technical staff.

Daily Dose of iQ: 4 Ways to Better Manage Gen Y Employees

Mar 14, 2012 — Allan Pulga

Wireless retailers are no strangers to the Gen Y demographic, the latter are among the most active mobile device users and also make up the majority of said retailers' in-store workforce.

We've previously blogged about selling to young people and at last year's Wireless Summit, Kurt Reinhart spoke about "Recruiting and Retaining Gen Y."

Daily Dose of iQ: Young Shoppers Avoid Salespeople; Prefer Self-Service Technology

Mar 9, 2012 — Allan Pulga

At iQmetrix, we've been hard at work building products to help retailers enhance the in-store customer experience. Our RQ Retail Management solution streamlines the POS and back-of-house operations, while our XQ Interactive Retail solutions shore up the front-end, consumer interface within the store.

Daily Dose of iQ: How to Serve Gen Y Customers In-Store

Feb 17, 2012 — Allan Pulga

We've blogged in the past about hiring and training Gen Y employees, who make up a large part of the in-store wireless retail workforce. But a new blog post on MediaPost.com takes a look at the other side of the counter: How to serve Gen Y customers.

Sunday Session at NRF 2012: Hiring (and Tracking) to Deliver a Winning Customer Experience

Jan 16, 2012 — Brayden Gervan

Delivering a Winning Customer Experience: Leveraging Mobile Technology to Drive Operational Performance

Presented by: Julie Sedlock, Group Vice President Store Operations, Aeropostale, Inc.

As a leading provider of clothing and accessories for teenagers and young adults, Aeropostale has focused on a technological approach to improving the operational performance of its employees and managers.

Daily Dose of iQ: Marketing Cues from Teens' Use of Social Media

Dec 29, 2011 — Allan Pulga

Wireless retailers are often catering to young people -- after all, they're the most Internet connected demographic.

According to the Nielsen, in the third quarter of 2011, U.S. teens tripled their mobile data usage over the year-ago period. This growth rate was higher than any other age group polled.

Daily Dose of iQ: Hiring Young People via Social Media

Nov 16, 2011 — Allan Pulga

Wireless retailers are always on the lookout for new recruits and recent stats from Jobvite indicate a good place to start is on Facebook and other social networks. In fact, more people are finding jobs via Facebook than LinkedIn.

1 in 6 Job Seekers Found Their Latest Job On A Social Network

Kurt Reinhart: Recruiting and Retaining Gen Y

Oct 18, 2011 — Allan Pulga
Kurt Reinhart speaking

The reality: Your Gen Y employees will not stay forever. Baby Boomers had one job. Gen X: 5 jobs. Gen Y: 10 jobs.

"They're going on to bigger and better things," says Reinhart. "We can't squish them for that. But they love technology and they know technology. They're attracted to what you offer."

"But you need to create a culture they will respond to."

Reinhart says, in spite of generational studies, he hates putting people in a box. "They associate certain values with certain groups, but, you know what? They intersect."

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