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Daily Dose of iQ: Introducing the New Facebook ‘Buy’ Button

Facebook Buy - Source: WIRED

WIRED reported today on the new Facebook "Buy" button, ushering in a new era for the ubiquitous social network. No longer will it just sell space for advertisers; it will sell space for retailers too.

Daily Dose of iQ: Oculus Rift, AR and More - New Interfaces for Shopping?

Chaotic Moon Studios - Rift On This

Since Facebook's recent acquisition of Oculus Rift virtual reality technology, many have been wondering what the VR Facebook experience might look like.

Daily Dose of iQ: 5 Ways Retailers Can Use Pinterest to Make Products 'Touchable'

Last week (Dec. 26) ReadWriteWeb featured a guest article by Charlotte Nichols (director of marketing at UGallery, a leading online art gallery), who extolled the e-commerce benefits of Pinterest.

She concedes that many shoppers still prefer to see certain products in person before buying. "The trick (for e-tailers) is to make a virtual item seem more physical," she writes.

Daily Dose of iQ: Retailers Ramp Up Social Media Marketing for Holiday Season

Excerpt from inforgraphic - Source: NRF

Retailers are now embracing showrooming. Instead of simply competing with online retailers via the physical store, companies are increaslingly competing for consumers' online eyeball time, wrote Elizabeth A. Harris of the New York Times (Nov. 26).

We want to be where the consumer is.Gregg W. Steinhafel, Target CEO

One way they're doing this is through social media.

Daily Dose of iQ: Google+ Introduces 'Auto Awesome' Photos, Videos

Auto Awesome photo - Credit: Engadget

This week, Google launched "Auto Awesome," a new set of photo and video effects for Google+ users.

Daily Dose of iQ: Tips from C. Wonder's Social Retail Strategy

C. Wonder Pinterest screenshot - Source: Alicia Fiorletta

Last week (July 31), Retail TouchPoints' Alicia Fiorletta interviewed Michael Chao, Director of Social and Mobile Engagement for C. Wonder. Chao had some really good insights for how a popular clothing retailer connects with would-be customers via social media.

Some highlights:

Daily Dose of iQ: Tuenti Móvil's Exclusive Messaging App Uses No Data

Tuenti Móvil website screenshot

TechCrunch's Mike Butcher wrote about Tuenti Móvil today. Tuenti Móvil is a new Spanish MVNO open to users across Europe offering a "clever" messaging app that lets customers "call, chat, and share without using data or phone credit."

Daily Dose of iQ: Facebook Home's UI is Clean and Cross-App Functional

Facebook Home screenshots

Last week, Facebook unveiled its new Home feature, a suite of apps and a home screen replacement for Android phones.

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