About 6 weeks ago (July 21), we blogged about Facebook launching a "buy" button. Today, the WSJ reported Twitter is testing a similar button.
Tech Times reported on Friday (Aug. 29) about Like2Buy, a platform created by Curalate, which allows Instagram users to purchase what they see on their Instagram feeds. Nordstrom, Target and Charlotte Russe are the first companies to get on board.
"The check-in is dead," wrote Mashable's Pete Pachal today.
On Monday (July 21), we blogged about the Facebook "Buy" button, which will allow users to buy desired items directly from the social media site.
Also on Monday, TechVibes reported that Pinterest has partnered with Ottawa-based Shopify to offer on-site purchasing as well.
WIRED reported today on the new Facebook "Buy" button, ushering in a new era for the ubiquitous social network. No longer will it just sell space for advertisers; it will sell space for retailers too.
Since Facebook's recent acquisition of Oculus Rift virtual reality technology, many have been wondering what the VR Facebook experience might look like.
Last week (Dec. 26) ReadWriteWeb featured a guest article by Charlotte Nichols (director of marketing at UGallery, a leading online art gallery), who extolled the e-commerce benefits of Pinterest.
She concedes that many shoppers still prefer to see certain products in person before buying. "The trick (for e-tailers) is to make a virtual item seem more physical," she writes.
Retailers are now embracing showrooming. Instead of simply competing with online retailers via the physical store, companies are increaslingly competing for consumers' online eyeball time, wrote Elizabeth A. Harris of the New York Times (Nov. 26).
We want to be where the consumer is.Gregg W. Steinhafel, Target CEO
One way they're doing this is through social media.
This week, Google launched "Auto Awesome," a new set of photo and video effects for Google+ users.
Last week (July 31), Retail TouchPoints' Alicia Fiorletta interviewed Michael Chao, Director of Social and Mobile Engagement for C. Wonder. Chao had some really good insights for how a popular clothing retailer connects with would-be customers via social media.
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