Retailers are now embracing showrooming. Instead of simply competing with online retailers via the physical store, companies are increaslingly competing for consumers' online eyeball time, wrote Elizabeth A. Harris of the New York Times (Nov. 26).
We want to be where the consumer is.Gregg W. Steinhafel, Target CEO
One way they're doing this is through social media.
This week, Google launched "Auto Awesome," a new set of photo and video effects for Google+ users.
Last week (July 31), Retail TouchPoints' Alicia Fiorletta interviewed Michael Chao, Director of Social and Mobile Engagement for C. Wonder. Chao had some really good insights for how a popular clothing retailer connects with would-be customers via social media.
TechCrunch's Mike Butcher wrote about Tuenti Móvil today. Tuenti Móvil is a new Spanish MVNO open to users across Europe offering a "clever" messaging app that lets customers "call, chat, and share without using data or phone credit."
Last week, Facebook unveiled its new Home feature, a suite of apps and a home screen replacement for Android phones.
As Jolie O'Dell of VentureBeat reports, Facebook today announced "Cards," a new gift card service offered by Zuckerberg & Co.
Yesterday, Facebook had a big press conference announcing its latest feature: Graph Search. So what is it?
Facebook has posted a video, to explain how Graph Search can help you "find more of what you're looking for through your friends and connections." You can view the video here.
PSFK reports that Polaroid is opening a number of "Fotobars" across the U.S., which allow customers to print photos from their mobile devices (and/or their social networks) onto prints, canvases, and merchandise.
Ryan Holmes, CEO of HootSuite, a social media management system with 5 million users (including our company), wrote a guest post today on Forbes.com, entitled "5 Ways Social Media Will Change The Way You Work in 2013."
This article is directed at a more corporate crowd, but there is still value for wireless retailers interested in using social media tools to improve internal communications and operations.
If there were two words that rocked the retail industry in 2012, they were "omnichannel" and "showrooming."
Now, the National Retail Federation's Susan Reda is predicting the buzzword for the New Year will be "convergence."
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