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Daily Dose of iQ: Sprint Allows Customers to Add Boku Payments to Their Phone Bill

May 3, 2012 — Allan Pulga

Mobile payments company Boku announced a billing partership with Sprint today.

"(The agreement) allows Sprint customers to charge online purchases to their Sprint wireless bill through a two-step authorization process," wrote Leena Rao of TechCrunch.

Daily Dose of iQ: Excuse me, what? Best Buy to Embrace Showrooming?

Apr 26, 2012 — Allan Pulga

OK, OK, so for weeks now, the bloodthirsty business media have been reporting on Best Buy's woes (marked recently by the resignation of CEO Brian Dunn), and our blog has been no exception.

The commonly accused drain on Best Buy's business has been "showrooming," a phenomenon by which online retailers (Amazon especially) capitalize on physical stores and mobile price-check apps to poach sales in real-time.

Daily Dose of iQ: How E-Commerce Affects Consumer Expectations of All Channels

Apr 23, 2012 — Allan Pulga
Excerpt from eMarketer infographic via Advertising Age

We've been flogging the "future of retail is omnichannel" message for some time now, but for good reason. It's true.

In case you weren't yet convinced, eMarketer makes a pretty compelling case, in a new infographic published in Adweek.

Daily Dose of iQ: How Amazon has Stolen Best Buy's Business

Apr 20, 2012 — Kevin Wong
ReadWriteWeb Amazon Best Buy sales chart

On Wednesday (April 18), ReadWriteWeb published an enlightening report on Amazon's impact on Best Buy's recent struggles.

Amazon has long been considered the “Best Buy killer,” with particular emphasis on its “showrooming” effect on Best Buy’s profits of late (see Is Best Buy Doomed?). RWW's stats (and divergent growth curves -- see above graph) illustrate that effect.

Daily Dose of iQ: Beyond Foot Traffic -- Location Tracking for Physical Stores

Apr 10, 2012 — Allan Pulga

With the rise of e-commerce over the past decade, following web analytics related to sales conversions has become a standard practice. Similarly, brick-and-mortar retailers have long used different methods of tracking foot traffic into their stores, comparing that data with sales figures to come up with appropriate staffing strategies.

Daily Dose of iQ: Major Retailers Optimize Mobile Channels to Drive Sales

Apr 3, 2012 — Allan Pulga
Staples Walmart Sears mobile sites

"Brands must now be able to optimize mobile channels (using mobile sites and mobile apps) in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish in order to remain relevant," wrote Direct Marketing News' Juan Martinez (April 1).

Martinez points to the CEA's February 2012 M-Commerce Forecast numbers:

Daily Dose of iQ: Omnichannel is 'providing a smooth experience across channels to satisfy customers'

Mar 30, 2012 — Allan Pulga

Because shopping information is omnipresent -- we can look up product and pricing info on our phones at any time, from any place -- today's retailer must offer a consistent buying experience across channels too. This is an omnichannel experience.

New research from PriceGrabber has found that most U.S. online consumers plan to shop this year combining online, brick-and-mortar and mobile retail channels.

Designing The Next Generation Of Wireless Retail Spaces

Mar 27, 2012 — Allan Pulga

Link to original article.

Published in: Retail TouchPoints

Date: March 27, 2012

By Alen Puaca, Creative Director, iQmetrix

Excerpt from article:

Daily Dose of iQ: ‘Showrooming’ a Valid Concern for Retailers

Mar 19, 2012 — Allan Pulga

Back in December, Amazon angered retailers with its Price Check App, which allows consumers to compare prices for items while in-store and buy them at a lower price online or via their mobile devices.

Daily Dose of iQ: Nielsen Suggests Retailers Provide an Omnichannel Experience

Mar 12, 2012 — Allan Pulga

In spite of the increasing number of retailers offering branded mobile apps, more shoppers are consulting retailers' websites when researching purchases than are using the same retailers' mobile apps, according to a new study released by Nielsen today.

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