Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.
Josh Constine of TechCrunch.com reported yesterday that, according to data comScore provided exclusively to TechCrunch, "Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any standalone site in history."
In this article, we'll examine a few recurring principles of (invented) place design that can easily be applied to the design process of almost any space, including retail ones. After all, if Disney Imagineers use them, why shouldn't we?
These are more techniques than a magic recipe for creating a succesful place. Still, a "magic recipe" is required -- it comes from the brand and character of the store, and it needs to be clearly defined beforehand.