The first two weeks of March are typically the Spring Break period for U.S. colleges. Given that students are among the biggest consumers of prepaid minutes, it's a great time for wireless retailers to sell ePins.
And with the recent launch of AT&T and Verizon’s real-time replenishment (RTR) prepaid integration, selling eprepaid minutes just got a lot easier.
Previously, it was simple enough to use the integrated ePin service -- sell a SKU, print a pin. But since the RTR update, we've been getting great feedback from clients about how it works.
Big data is a big topic in retail these days, as companies try to leverage the power of metrics, demographic information, customer purchasing information and even foot traffic to increase sales and profits.
Yesterday, Sam Biddle of Gizmodo posited that "Android is popular because it's cheap, not because it's good." While Biddle is certainly entitled to his opinion on the quality of Google's mobile OS, but what's more interesting is how he shows Android to be a more accessible brand to lower-income consumers.
When I initially read the headline to this CNET 'Ask Maggie' article, "Why a smartphone may not be for everyone," I assumed Maggie (Senior CNET writer Marguerite Reardon) was talking about feature phones being better suited to children (i.e. a kid's first phone), until they actually start using apps.