Two weeks ago, while we were at NRF 2014 in New York City, we partnered with global retail consultancy Envirosell and its founder Paco Underhill (author of "Why We Buy") to host a number of NYC Store Tours.
Imagine you're a chef that wants to host a live, online cooking class in streaming video. How do you go about organizing such a class, attracting an audience and most importantly: accepting payment from attendees? Enter Google "Helpouts," a new extension of Hangouts that, as TechCrunch reported on Wednesday (July 24), could "turn Hangouts into a commerce platform."
But these efforts aren't just about saving paper -- they're about "using technology to drive a certain behavior," says Colin O'Donnell of Control Group (the software developer that built Kate Spade's iPad interface).
Macy's announced its earnings a couple days ago (Feb. 26) and they were good. Year-end results showed sales jump 4.9% from $26.4 to $27.7 billion. Store sales increased 3.7% in 2012 on top of 5.3% in 2011 and 4.6% in 2010.
How can your brand stand out? A brand is simply defined with 3 Cs: Clarity, Consistency and Character. Clarity of what are you providing for your customers, like products or services, consistency of how are you providing those and the biggest differentiator - the character of how you are doing what you're doing.