We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.
Two weeks ago, while we were at NRF 2014 in New York City, we partnered with global retail consultancy Envirosell and its founder Paco Underhill (author of "Why We Buy") to host a number of NYC Store Tours.
Imagine you're a chef that wants to host a live, online cooking class in streaming video. How do you go about organizing such a class, attracting an audience and most importantly: accepting payment from attendees? Enter Google "Helpouts," a new extension of Hangouts that, as TechCrunch reported on Wednesday (July 24), could "turn Hangouts into a commerce platform."
But these efforts aren't just about saving paper -- they're about "using technology to drive a certain behavior," says Colin O'Donnell of Control Group (the software developer that built Kate Spade's iPad interface).
Macy's announced its earnings a couple days ago (Feb. 26) and they were good. Year-end results showed sales jump 4.9% from $26.4 to $27.7 billion. Store sales increased 3.7% in 2012 on top of 5.3% in 2011 and 4.6% in 2010.