Imagine you're a chef that wants to host a live, online cooking class in streaming video. How do you go about organizing such a class, attracting an audience and most importantly: accepting payment from attendees? Enter Google "Helpouts," a new extension of Hangouts that, as TechCrunch reported on Wednesday (July 24), could "turn Hangouts into a commerce platform."
But these efforts aren't just about saving paper -- they're about "using technology to drive a certain behavior," says Colin O'Donnell of Control Group (the software developer that built Kate Spade's iPad interface).
Macy's announced its earnings a couple days ago (Feb. 26) and they were good. Year-end results showed sales jump 4.9% from $26.4 to $27.7 billion. Store sales increased 3.7% in 2012 on top of 5.3% in 2011 and 4.6% in 2010.
How can your brand stand out? A brand is simply defined with 3 Cs: Clarity, Consistency and Character. Clarity of what are you providing for your customers, like products or services, consistency of how are you providing those and the biggest differentiator - the character of how you are doing what you're doing.