One of the major deal breakers in retail is waiting time. If the wait’s too long, it can be fatal for both sales and the customer experience. Actual wait time is less important than perceived wait time, though, so the key is to engage the customer and offer value while they wait.
Driving Growth is a series of one-pagers that reveal best practices in retail – more specifically: on the topics of Customer Experience, Retail Operations, and Industry Metrics.
Going forward, a new Driving Growth page will be published each month, so stay tuned for more.
And by all means, get in touch with us via Twitter (@iQmetrix, use the #DrivingGrowthSeries hashtag) if you have any questions or content suggestions!