-- BlackBerry Sales Down from 27.6 to 1.5 Percent Market Share Since 2010, Android Sales Holding Steady, Prepaid Plans Favored in the South --
VANCOUVER, British Columbia – Sept. 26, 2012 – iQmetrix, the leading provider of retail management software for the North American wireless industry, today released statistics on Back-to-School mobile phone purchasing trends over an eight-week period from July 23 through September 14, 2012. iQmetrix sampled data from nearly 7,000 independent wireless retailers across the United States revealing year-over-year (YOY) buying trends from 2010, 2011 and 2012. (See full infographic below.)
As Apple prepared to release its newest handheld device, iQmetrix statistics reveal that Android is still holding its own, while feature phones and BlackBerry devices have taken a significant downturn. Additionally, prepaid plans reveal the cost-conscious mindset of students and Back-to-School shoppers when broken out regionally.
iQmetrix collects data from its RQ Wireless Retail Management Software, that is utilized by independent wireless retailers across North America to process more than 15.5 million handset transactions each year. Information gathered from this significant database provides a unique look into mobile phone, plan, add-on and accessory purchasing trends.
“At iQmetrix, we have built comprehensive business analytics that provide wireless dealers and C-level executives with the ability to effectively analyze patterns and monitor consumer buying trends,” said Christopher Krywulak, CEO, iQmetrix. “While we are not an analytic firm, our RQ Retail Management System reaches across the U.S. wireless market to deliver powerful statistics like these, allowing us and our users to stay ahead of the competition in a rapidly changing industry.”
An Infographic by the Team at iQmetrix Mobile POS Software
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