products/xq/xq-case-studies

Why XQ?

Create Great Customer Experiences

XQ brings the online experience in-store, pulling customers in with eye-catching displays and empowering them with information and tools to simplify and enhance the buying experience.

  • Educate customers: XQ enables customers to research products in-depth.
  • Guide customers through the buying process.
  • Create a high energy environment that draws traffic.
  • Enhanced Brand: Deliver consistent messaging and promotions across all locations.

Boost Sales Efficiency

XQ presents the information customers need to make a purchase decision, and also serves as a dynamic sales aid for retail staff, drastically reducing transaction times. In addition, XQ is an effective training tool for new sales staff.

Our sales process has dramatically improved and our customers are more inclined to choose the best device for their lifestyle.Rex Hendrix, VP of Marketing, Planet Cellular
  • Faster Transaction Time: XQ simplifies and expedites the browsing, buying and checkout processes.
  • Access to Information: XQ clearly displays device and plan information, as well as prices.
  • Effective Sales Tool: Staff can use XQ to guide customers through the process of buying a phone.
  • Customer Self-Service: Customers can build their own package – device, rate plan and accessories – and send it to the POS for checkout.
  • Less Training Time : Retailers can use XQ to train staff on their products.

Increase Sales and Profit

XQ presents messaging and suggestive sell items to influence consumers at the point of purchase, resulting in increased profit for the retailer. XQ also prevents lost sales by keeping customers engaged in the store, even when a sales associate is not available.

We've noticed an increase in traffic of up to 30%. For one of our new stores, the first month's attachment rate was the highest compared to all stores at 106%.Joel Ganong, Marketing Manager, SaskTel
  • Increase Store Traffic: XQ pulls customers into the store with dynamic displays and eye-catching content.
  • Increase Up-sells: XQ presents suggestive sell items to customers – the right items at the right time. 
  • Eliminate Walk-outs: Customers can begin to educate themselves using the intuitive displays until a sales associate is available.
  • Increase Repeat Visits: XQ simplifies the mobile buying process, delivering a better experience and increasing the likelihood of repeat visits.