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Mitch doesn’t mess around. He needs a new pair of shoes and knows just where to head.

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Mitch whips out his iPad to visit the website of his go-to store that shows him exactly what they have in stock.

After work, he jumps in his car, navigates his way through rush hour and makes it to the store in record time!

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Within seconds, Mitch finds the shoes with the sale price just as advertised online.

He notices the sales rep at the checkout is in a discussion with another customer regarding the return policy… looks like they are in it for the long haul.

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Like a retail superhero showing up just in time to save Mitch’s patience and the sale, a sales associate shows up ready to check him out on a mobile POS. Phew!

Mitch jumps back in his car to head home and crack a cold one.

Mitch will never understand why it takes his wife hours to go shopping… Mission accomplished in record time!

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Connie is a hardcore yogi. She takes a break from downward-doggin’ it to read yoga blog posts and check her favourite yoga brand on instagram.

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Connie’s eyes light up as she sees a snap of the latest must-have color of pigeon-pose pants. “I NEED these!"

As a professional virtual-window shopper, Connie proceeds to check the online store to see what else is new to complete her yoga outfit.

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Although Connie is comfortable making online purchases, she’s loyal to her yoga brand’s store as it’s the hub of her lifestyle’s community. So her online cart is quickly abandoned in favor of going directly to the source!

Connie grabs her mat, water bottle and wallet and catches the next bus downtown. After all, she was going there anyway to meet up with her fellow yogis for an in-store class.

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After class, Connie quickly finds the pigeon-pose pants (AND the matching headband!) and purchases them on her way out. Namaste!

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Richard is a self-proclaimed know-it-all. He’s an early adopter and always has the latest gadgets.

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Richard decides the hoverboard he bought last year is now practically a dinosaur and he desperately needs a new one.  

He actively scours the web to compare specs, prices and reviews.

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Before making a final decision, Richard heads to his trusted electronics store where he's confident the associates know their stuff.

At the store, Richard tests out the hoverboards for himself while also testing the sales rep to see if her recommendations matches what his research has taught him.

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Using endless aisle as her key source of information, the sales rep rattles off the pros and cons of each model like a pro. Richard thinks he might be in love...

However, Richard never makes a snap decision. He prefers to go home, sleep on it, and ultimately purchase online.

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Because he trusts and has a relationship with the store he visited, he chooses their e-commerce site to order his hoverboard the very next morning.

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Patty is particular. Her tastes are unique and don’t typically follow any predictable trends. This month she is obsessed with all things related to cats, but who knows what next month will bring.

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You can imagine Patty’s distain when she’s dragged along shopping with her friends to the mall she's been to a million times and never once found anything that has appealed to her.

Wait! What’s this? Before Patty's pessimism could fully set in, she notices an interactive screen displaying unique products she hadn’t been able to find in-store before.

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Whoa! A gold-plated, cat-faced watch. She absolutely must have it.

Using the store’s drop-ship service, Patty orders the watch and ships it directly to her home. Awesome!

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Although Patty still loves shopping from the comfort of home, she appreciates that she can now have the best of both worlds when she shops in-store with her besties. #squadgoals