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Daily Dose of iQ

Daily Dose of iQ: GM Pulls Its Ads Off Facebook

Last week, we blogged about Facebook's mobile ad shortcomings and this week, some more untimely news has befallen the company in the midst of its IPO: General Motors is pulling its ads (all ads, not just mobile ones) off Facebook.

Daily Dose of iQ: Not All In-Store Phone Behaviors Are Created Equal

Nielsen - Smartphone In-Store Activities by Store Type

Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.

The highlights:

Daily Dose of iQ: Apple to Ditch Google Maps on iOS 6?

Apple Maps - Photo credit: 9to5mac

According to 9to5mac.com, Apple will drop the Google Maps app on iOS 6, in favor of a completely in-house maps application.

"The application design is said to be fairly similar to the current Google Maps program on the iPhone, iPad, and iPod touch, but it is described as a much cleaner, faster, and more reliable experience," wrote 9to5mac.com.

Daily Dose of iQ: Facebook's New App Center Underscores the Company's Mobile Revenue Challenges

Facebook's App Center

Yesterday afternoon, Facebook announced its new mobile app store, called "App Center." 

If you look at the mock-up in the above image, it appears users can buy mobile apps from Facebook's desktop format. "The App Center is designed to grow mobile apps that use Facebook –- whether they’re on iOS, Android or the mobile web," wrote Aaron Brady on Facebook's Developer Blog.

Daily Dose of iQ: Are Hyper-local Deals Worthwhile or Just a Passing Fad?

Dana Mattioli and Miguel Bustillo of the Wall Street Journal wrote an article yesterday on how some retailers are hoping "geo-fencing" -- sending promotions to people's phones as they come within a few hundred yards of their stores --can help win them new and repeat business.

Offering hyper-local deals and promos through geo-fencing technology seems to be a novel way at getting “impulse buys.”

Daily Dose of iQ: Mobile Payments Hot Topic at CTIA 2012

Square's mobile payments app. Photo credit: All Things Digital

As CTIA 2012 kicked off in New Orleans today, the tech media and analysts were on the lookout for latest in mobile payment technology.

"Credit card companies are poised to make their pitch in the mobile payments space, an arena where startups like Square and Silicon Valley tech companies like Intuit and eBay's PayPal have been dictating much of the conversation," wrote CNBC's Jon Fortt yesterday.

Daily Dose of iQ: Leveraging the Advantages of the In-Store Experience

Our theme at CTIA this year was "Energizing Retail End to End," and this means connecting virtual (online and mobile) and physical (in-store) retail channels, and managing these channels from the back-of-house operations (RQ4) to the front-of-house customer experience (XQ).

The central hub for all of these retail experiences is the physical store itself.

93% of In-Store App Users Make Purchases at Physical Stores

Daily Dose of iQ: Josh Clark Debunks Desktop Assumptions of Mobile Interface

Andrew Wing Kosner of Forbes wrote an interesting column yesterday. In it, he delves into the mind of mobile designer and developer Josh Clark. More specifically, Kosner presents Clark -- with his recent conference presentation called "Seven Deadly Mobile Myths" -- as an opponent to usability expert Jakob Nielsen.

Daily Dose of iQ: Sprint Allows Customers to Add Boku Payments to Their Phone Bill

Mobile payments company Boku announced a billing partership with Sprint today.

"(The agreement) allows Sprint customers to charge online purchases to their Sprint wireless bill through a two-step authorization process," wrote Leena Rao of TechCrunch.

Daily Dose of iQ: Could Apple Actually Become a Mobile Carrier?

Let's get one thing straight, right off the bat: Apple is not in the process of becoming a mobile carrier.

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