The Role of In-Store Personalization in Omnichannel Success
Faced with disruptive competition from digital channels, store-based retailers have been chanting a mantra of late: “replicate, replicate, replicate.” Replicating the digital experience typically calls for investing in smarter stores, emphasizing content and curation, using stores as fulfillment centers, and leveraging dynamic pricing tools.
To be sure, findings from a 2017 RetailWire online survey, underwritten by iQmetrix, confirm that retailers and those who work with them perceive an even greater urgency than a year ago to invest in the in-store experience as a way to further omnichannel objectives and compete with online rivals.
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