Are you personalizing your customer's path to purchase?
Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone-store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions. In this whitepaper, you will learn how to:
- Leverage actionable analytics to identify channel preferences in real time
- Use behavioral data to deliver personalized offers and product offers at the right time and place
- Use real-time data consistently across channels
- Ease the payment process
- Increase return visits with post-purchase messaging
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