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Digital Strategy Conference: Companies, Startups Try to Align Content with Business Goals

View of stage at Digital Strategy Conference

As a content curator, I am often limited to only seeing the work in front of me and the corporate goals our company is working toward for the future.

This perspective was quickly changed when I attended the Digital Strategy Conference in Vancouver April 23-25: I got to hear stories from other organizations that are asking similar questions related to content management and overall digital strategy.

One iQer's Take on DSE 2013 (With Photos)

This was my first time leaving the office for business and experiencing the business world as an iQer. Most of my time is spent behind a desk curating content for XQ. So needless to say, it was quite the experience when I first stepped into the 2013 Digital Signage Expo (DSE) last week.

Special RQ4 Training Hosted at Microsoft Store in L.A.

iQmetrix hosted its first combined training with Microsoft at the Microsoft Store at Westfield Century City Shopping Center in Los Angeles, on Tuesday, Oct. 30.

Local iQmetrix clients were invited to participate in a free, comprehensive training session that highlighted some key functionality in RQ4 -- features that will help them streamline their inventory management processes, leading up to and throughout the holiday season.

iQmetrix sponsoring HackDays in Vancouver and Regina

Photo credit:

Hacking sounds dangerous, or bad, doesn't it? Well, amongst developers, it's a good thing. It means experimenting with different pieces of code and programs to combine them together into something bigger than the sum of its parts.

iQmetrix at CETW: A Conference Recap

CETW homepage

Earlier this month, I attended Consumer Engagement Technology World (CETW) in New York City, where Gerald Buchko, VP of Sales & Marketing from Jump.caspoke on a panel about Jump's XQ Interactive Retail implementation.

We're Matching Donations for Free The Children

iQmetrix is extremely excited to introduce a donations matching program for Free The Children in the month of December 2011.

For every $1 our clients raise for Free The Children through the new RQ4 Donations Module this December, iQmetrix will match it!

Our goal is to raise enough by the end of the month to build a school in a developing community as part of Free The Children’s Adopt a Village Initiative (approx. $8,500).

QR Codes Make the Real World Clickable

Our friends at Common Craft just released their newest videos: QR codes explained. We gave some feedback on "beta" versions of the video, so Common Craft was kind enough to allow us to share the video with you here.

We're big fans of QR codes at iQmetrix, because it gives us something to experiment with today. Here's a video that should make it really easy to explain QR codes to anyone:

iQ App Developers Win 3rd Place at HackVan Event

HackVan photo

Willson, Herb and I attended the HackVan event at Mozilla Vancouver on Saturday. When we first arrived at 9 a.m. we were greeted by a handful of friendly organizers and given breakfast -- a great start. Other developers started to trickle in; I'd say about 35 to 40 in all. Once everyone was settled, Leila Boujnane (CEO of, and one of the founders of gave everyone a quick overview of the day's activities.

Smart Wireless Roadshow 2011


Smart Wireless hosted its bi-annual Roadshow this week in Portland, Oregon and, of course, iQmetrix was there.


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