“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?
The omnichannel experience combines the different channels that speak together to create one experience. An in-store omnichannel experience is everything from a robust POS, attractive digital signage and the ability to maximize inventory with an endless aisle solution, thus, creating a seamless experience on the path to purchase.
Three important components
- Keeping your customers engaged. Attracting customers with digital signage will help to draw them in to your store but an engaging experience within your store will keep them coming back! Endless aisle is a great way to allow your customers to see a variety of stock and see lifestyle suggestions that may go with the item they’re interested in purchasing.
- One of the most important things you can give your customers is their time. In a recent survey, 86% of shoppers listed the most important benefit when shopping was the time they spent. Streamlining the in-store experience with omnichannel technology can help to decrease the amount of time that your customers are waiting to purchase which in turn reduces transaction time.
- Last but certainly not least is differentiation. A technology driven world has made today’s consumers attracted to the newest technology. According to research done by a total brand experience agency, 78% of shoppers expressed an expectation that shopper technology be available to them. Providing in-store omnichannel technology that offers them a solution to a problem or gives them more choice in how they shop is a great way to differentiate yourselves in the eyes of a customer.
Overall, it’s safe to say that the current focus on the omnichannel experience is warranted and it’s important to understand exactly what it means. As our world becomes more technologically advanced so will the in-store experience. A simple transaction needs to turn in to an experience and that’s where omnichannel will be key. Entice and excite people and you’re sure to make lasting customers out of them.
Curious to learn more about which in-store technologies will make omnichannel possible? Grab our report titled, 'Which In-Store Technologies Will Make Omnichannel a Reality?' below.