Xq Posts

Shifting Focus

Sep 21,2015 — Allan Pulga

We've blogged in the past about hiring and training Gen Y employees, who make up a large part of the in-store wireless retail workforce. But a new blog post on MediaPost.com takes a look at the other side of the counter: How to serve Gen Y customers.

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Daily Dose of iQ: Store Design & Navigation

Sep 21,2015 — Allan Pulga

"Few phrases conjure up more anxiety than 'we're lost,'" wrote Jeannie Walters of Customer Service Insights (June 21), describing using in-car GPS.

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Content

Sep 21,2015 — Allan Pulga

A lot of due diligence and deliberation goes into the deployment and installation of screens, media players and connectivity but one very critical element of the mix that can easily be overlooked is content.

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'Always On'

Sep 21,2015 — Allan Pulga
Along with an evolving retail environment, consumer shopping habits are changing. Are you ready?
Let me start with a few stats:
  • 67% of online shoppers have made purchases in the last six months that have involved multiple channels (Zendesk, 2013)
  • More than 95% of 18 – 24 year olds want store discounts/coupons via text or smartphone apps (Zogby analytics survey, 2013)
  • En route to a store, 70% of smartphone shoppers use a store locator to plan their shopping trip (Neilsen, 2013)
  • In the past six months, the most popular method for customer query resolution was call (54%), email (48%), self-service portals (27%) and in-store (26%) (Zendesk, 2013)

What lies at the core of these stats? A new type of shopper – the ‘always on’ connected consumer. Consumers have come a long way from simply walking into a store and buying a product. Today, the connected consumer would visit multiple channels – the traditional store, e-retailers, online reviews – before making a purchase decision. Not only does the connected consumer expect your presence across all these channels, but also expects the experience to be seamless and unified throughout. This new consumer has moved from a transactional to an engagement mindset. The key to differentiation is nurturing this mindset and engaging these customers wherever they interact with your brand.

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Daily Dose of iQ: Neiman Marcus Matches Inventory to Digital Signage Promos

Oct 31,2014 — Jerome Valdez

Daily DOOH reported Wednesday (Oct. 29) that Neiman Marcus Last Call, in partnership with Scala, matched digital in-store ads with products the former hoped to boost in sales.

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The 'Always On' Connected Consumer

May 27,2014 — Anu Darbari
Along with an evolving retail environment, consumer shopping habits are changing. Are you ready?
 
Let me start with a few stats:
 
  • 67% of online shoppers have made purchases in the last six months that have involved multiple channels (Zendesk, 2013)
  • More than 95% of 18 – 24 year olds want store discounts/coupons via text or smartphone apps (Zogby analytics survey, 2013)
  • En route to a store, 70% of smartphone shoppers use a store locator to plan their shopping trip (Nielsen, 2013)
  • In the past six months, the most popular method for customer query resolution was call (54%), email (48%), self-service portals (27%) and in-store (26%) (Zendesk, 2013)

What lies at the core of these stats? A new type of shopper – the ‘always on’ connected consumer. Consumers have come a long way from simply walking into a store and buying a product. Today, the connected consumer would visit multiple channels – the traditional store, e-retailers, online reviews – before making a purchase decision. Not only does the connected consumer expect your presence across all these channels, but also expects the experience to be seamless and unified throughout. This new consumer has moved from a transactional to an engagement mindset. The key to differentiation is nurturing this mindset and engaging these customers wherever they interact with your brand. 

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RQ Tips: Best Practices in Tracking Door Traffic and Conversion Rates

May 06,2014 — Sarah Tuff

Recent media reports about foot traffic and location tracking have stirred up interest from our customers around what type of metrics dealers can produce from their RQ data. Are traffic counters a good idea? What are the key metrics we see our dealers incorporating into their reports when it comes to traffic counting?

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Content: The Keystone of Digital Signage

Jan 06,2014 — Anu Darbari

A lot of due diligence and deliberation goes into the deployment and installation of screens, media players and connectivity but one very critical element of the mix that can easily be overlooked is content.

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Daily Dose of iQ: Best Practices in Store Design and Navigation

Jun 25,2013 — Allan Pulga

"Few phrases conjure up more anxiety than 'we're lost,'" wrote Jeannie Walters of Customer Service Insights (June 21), describing using in-car GPS.

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Daily Dose of iQ: SoHo a Testing Ground for New In-Store Tech

Jun 10,2013 — Allan Pulga

Mashable's Lauren Indvik wrote a great article yesterday on how New York City's trendy SoHo district houses a couple "retail store(s) of the future": BaubleBar (pictured above) and Warby Parker, jewelry and eyewear e-tailers respectively, recently opened physical stores in SoHo.

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