While global corporations like Amazon and Sephora may have been the first to jump on omnichannel retail, small- and medium-sized enterprises (SMEs) are also ideal candidates.
Online shopping is king. It’s simple, it’s fast, (it’s an awesome distraction from work) and can be done anywhere. But if online shopping is king, in-store is queen.
2016 is in the books. To help with the holiday hangover and get you excited for the new year, we compiled a list of our top retail resources from the past 12 months in order to get you geared up for 2017.
Several new retail technologies are emerging today, and they can make the customer experience more convenient and enjoyable. We'll look at three of these popular trends—the Internet of Things, 3D printing, and augumented/virtual reality—to see how you might incorporate them into your stores in the new year.
Here are some interesting facts about data. Every day, the world generates 2.5 quintillion bytes of data. That is 25 with 17 zeroes. 90% of the world’s data has been generated in the past 2 years alone.
It’s that time of the year again. A time when the iQmetrix office is abuzz with last minute deadline pushes, excited conversations, and lavish booth decorations- it’s time for Retail’s Big Show.
As the online space gets more crowded, many online brands are struggling to grab shoppers’ attention and drive their loyalty. The demand for retailers to be wherever their shoppers are is growing.
When online clothing shopping became a thing, I was never inclined to jump in with both feet. In fact, I didn’t jump in at all.
Of omnichannel marketing's many advantages, one is especially useful for shaping your retail strategy: big data. All the figures streaming in from a full spectrum of channels provide an overarching and detailed view of customer behavior that can help you better target your desired market.
A new year, a new you… right? As 2016 comes to a close, consumers are hoping for a new retail experience too.
The retail weekend of the year has come and gone, and as usual for the weeks leading up to, the day of and the days following, we as consumers have been inundated with the best deal or the most exclusive deal.
Omnichannel no longer separates a few brands from the pack—it has become the gold standard for retail marketing.