It’s that time of the year again. A time when the iQmetrix office is abuzz with last minute deadline pushes, excited conversations, and lavish booth decorations- it’s time for Retail’s Big Show.
As the online space gets more crowded, many online brands are struggling to grab shoppers’ attention and drive their loyalty. The demand for retailers to be wherever their shoppers are is growing.
When online clothing shopping became a thing, I was never inclined to jump in with both feet. In fact, I didn’t jump in at all.
Of omnichannel marketing's many advantages, one is especially useful for shaping your retail strategy: big data. All the figures streaming in from a full spectrum of channels provide an overarching and detailed view of customer behavior that can help you better target your desired market.
A new year, a new you… right? As 2016 comes to a close, consumers are hoping for a new retail experience too.
The retail weekend of the year has come and gone, and as usual for the weeks leading up to, the day of and the days following, we as consumers have been inundated with the best deal or the most exclusive deal.
Omnichannel no longer separates a few brands from the pack—it has become the gold standard for retail marketing.
New payment technologies have made significant strides in improving both the payment solution and overall in-store experience for shoppers. Merchants are now tasked with understanding the benefits and drawbacks of such payment innovations and are wading through the waters to find the perfect payment fit.
There is a lot of emphasis on brick-and-mortar stores getting in tune with changes, and steps to help them better serve a changing retail environment. But what about the other way around?
The famous motto of Boy Scouts around the world, and even more famous as sung by Scar in the Lion King.
The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever.
We’ve all heard the key to omnichannel is successfully blending online and in-store. But what does that actually look like when you walk into the store of the future?