Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, Amazon, and a changing retail industry have drastically influenced how people view the in-store experience.
The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.
By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.
Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.
With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.
Welcome to the family table where political fights are fierce and uncomfortable. Your brand and your politics, normally you could ‘just say no’ and move on. But in today’s increasingly divisive political world, it is more difficult to side-step.
With 76% of Canadians and 95% of Americans owning a cell phone today, how has this addiction changed things for retailers?
Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.
Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.
Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.
The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels their customers were engaging with and being consistent across them because the channels didn’t exist.