Wireless Trends Posts

Three Generations of Shopping Habits: Explore the Trends 

Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, Amazon, and a changing retail industry have drastically influenced how people view the in-store experience.

Read More

Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.

Read More

How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.

Read More

Why Consumer Research is Key in 2017

How well do you know the modern consumer? What makes them tick? What do they value? Who do they aspire to be?
Read More

What New Technologies Will Determine the Future of Retail Marketing?

Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.

Read More

Digital Display Best Practices and Why They're Proven to Resonate

In-store digital displays are getting more interactive, thanks to technology like Endless Aisle and content management systems that make it easy for brands to update and push out new signage in real-time.

Read More

The In-Store Experience is Still Crucial for These Key Reasons

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.

Read More

Preserve Your Brand Image: When Shopping Gets Political

Welcome to the family table where political fights are fierce and uncomfortable. Your brand and your politics, normally you could ‘just say no’ and move on. But in today’s increasingly divisive political world, it is more difficult to side-step.

Read More

Retailers: Channel That Smartphone Addiction

With 76% of Canadians and 95% of Americans owning a cell phone today, how has this addiction changed things for retailers?  

Read More

Why Furniture Sales Rely on Tech Integration

Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.

Read More

Keep it Simple: Consumers Crave Brand Simplicity

Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.

Read More

Why You Should Control Digital Signage Across Store Locations

Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.

Read More

The DO’s & DON’Ts of Fixing the Store Experience

The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels their customers were engaging with and being consistent across them because the channels didn’t exist.

Read More