With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.
Welcome to the family table where political fights are fierce and uncomfortable. Your brand and your politics, normally you could ‘just say no’ and move on. But in today’s increasingly divisive political world, it is more difficult to side-step.
With 76% of Canadians and 95% of Americans owning a cell phone today, how has this addiction changed things for retailers?
Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.
Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.
Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.
The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels their customers were engaging with and being consistent across them because the channels didn’t exist.
Move over Millennials, Gen Z (currently ages 10-17) consumers have arrived and despite their youthful age, retailers must take them seriously.
Recent trends show some retailers thriving, and others filing … for bankruptcy. Though it’s easy to say ‘you need to listen to customers, diversify, follow trends, take risks, etc.” it is more difficult to begin this process with so many options.
As businesses continue to evolve and strive to present a superior user experience to their customer base, the needs of the POS systems they use to back their sales efforts also need to evolve.
When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.