Wireless Trends Posts

GlobalShop Recap: Millennials, Hipsters, and More

Keeping up with customers isn’t easy. It’s a time for optimists and fast movers. The next few years in retail are going to bring more changes as we get deeper into the age of the consumer.

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Online or In-Store: What's Your Fit?

Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.

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Retailers at Shoptalk Focus on Innovative Experiences and the Move from Digital to Physical

Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.

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The Store(s) Of The Future: 5 Need-to-Knows For Deploying In-Store Tech at Scale

If you’ve been into a flagship store of your favorite retailer, you’ve probably noticed sleek design features combined with the latest innovative technology created to enhance the in-store experience.

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The Future of Omnichannel Retail: 3 Roles Brands Will Rely On

Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.

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Three Generations of Shopping Habits: Explore the Trends 

Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, Amazon, and a changing retail industry have drastically influenced how people view the in-store experience.

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Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.

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How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.

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Why Consumer Research is Key in 2017

How well do you know the modern consumer? What makes them tick? What do they value? Who do they aspire to be?
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What New Technologies Will Determine the Future of Retail Marketing?

Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.

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Digital Display Best Practices and Why They're Proven to Resonate

In-store digital displays are getting more interactive, thanks to technology like Endless Aisle and content management systems that make it easy for brands to update and push out new signage in real-time.

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The In-Store Experience is Still Crucial for These Key Reasons

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.

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Preserve Your Brand Image: When Shopping Gets Political

Welcome to the family table where political fights are fierce and uncomfortable. Your brand and your politics, normally you could ‘just say no’ and move on. But in today’s increasingly divisive political world, it is more difficult to side-step.

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