Retailers must constantly adapt their omnichannel strategies to incorporate new technologies. In general, a solid omnichannel retail strategy should center on the customer, providing them with new ways to engage with the brand story.
For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.
Convergence, omnichannel, and clicks to bricks are just a few terms you’ve likely heard about over the past few years. If you’re a retailer, or you love our blog, you’ve probably read about these topics.
Keeping up with customers isn’t easy. It’s a time for optimists and fast movers. The next few years in retail are going to bring more changes as we get deeper into the age of the consumer.
Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.
Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
If you’ve been into a flagship store of your favorite retailer, you’ve probably noticed sleek design features combined with the latest innovative technology created to enhance the in-store experience.
Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.
Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, Amazon, and a changing retail industry have drastically influenced how people view the in-store experience.
The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.
By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.
Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.