Shopping used to be one-dimensional. You would either go to the store, or buy something out of a catalog, and that was it. Today, there are so many different ways to shop that not only can the experience be more fun, it can also feel limitless. After all, you can also buy almost anything from anywhere and have it arrive at your door within days.
Over the years, iQmetrix has worked with some of the biggest and smallest retailers in the wireless industry. We have learned so much through osmosis, and have become well-known as wireless retail experts. We are humbled by how much we have learned from our clients, how much more we can learn, and by how excited we are to brave the future with them.
Conferences can be fun, stressful, jam packed with information, and overwhelming. With the 100s, if not 1,000s, of attendees you’ll see at conferences, here are 4 types of people you’re guaranteed to meet!
The following is a guest post from Cate Trotter of Insider Trends.
Are beacons part of your retail strategy? Are you taking the traditional approach or the Google one? While the majority of beacons used in retail are designed to work with a specific app, Google’s Physical Web is a much more open concept. The main issue with current beacons is that they require customers to download and open a specific app in order to trigger your content. This is a significant barrier to uptake.
Ten years ago, almost to the day, there was a major disruption in the wireless world; the iconic iPhone was introduced to the masses. Affected companies had to adapt, change, and move quickly to ride the waves from the impact of this new product/idea. We saw success and failure in response.
When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.
Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase.
Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.
Should kids have cell phones? It’s a question that’s certain to raise a few eyebrows and a lot of voices. While parents debate on the good and the bad, one thing is certain, the number of children using them is increasing each year.
When I think about what describes the wireless industry, I think fast, ever changing, and complicated. Evolving cell phone styles, constant updates to carrier rate plans, and a plethora of accessories to choose from; none of it comes cheap!
There has been a lot of conversation lately around the concept that omnichannel is BS. Yes, the term has been overused to the point that people may be sick of hearing it, but in my opinion, the concept and need for omnichannel experiences is more vital than ever. And until someone has a new or better buzz term for it, “omnichannel” is here to stay.
BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.
The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.