Considering retail stores are becoming increasingly high-tech, incorporating digital signage into a brand's visual merchandising mix feels like a natural evolution. But digital signage isn’t just a different way to advertise in stores—it’s a better way to advertise. The right digital signage strategy delivers a healthy return on investment (ROI) by cutting long-term costs and maximizing sales opportunities. Here's how:
From January 9 - 12, 2018, the CES consumer electronics conference will heat up the otherwise cool Las Vegas sands. As expected, CES brings with it a plethora of content packed sessions and great keynote speakers. To help you take full advantage of the full event agenda, I’ve put together my top attractions for a wireless retailer, leaving you some space to fill out your schedule as you see fit.
It’s almost impossible to keep up with the ever-changing wireless retail environment. New trends are popping up every day and, with that, comes new buzzwords and terminology you must understand to succeed as a retailer. We have written articles like this before and this time we wanted to shift the focus and highlight some of the key players in wireless.
Today’s customers have high expectations of digitally enabled sales associates. According to a Forrester Report, when shopping in store:
- 60% of customers expect mobile equipped sales associates to be able to look up product information.
- 58% of customers expect mobile equipped sales associates to be able to check additional store inventory.
There has been a lot of buzz recently about radio-frequency identification (RFID) technologies and their potential to drastically change the retail industry. For those of you who need a quick refresher, RFID uses electromagnetic fields to automate the tracking of merchandise. These technologies give retailers the ability to track items through every point of the supply chain—from the warehouse right to the store shelves.
With Mobile World Congress Americas (MWCA) and the Wireless Repair Expo quickly approaching, it’s time to start putting together a game plan on how best to go about tackling the two shows and the massive show floor.
The Prepaid Expo this past week offered valuable sessions for any dealers in the prepaid sector or those looking to enter it. Discussions ranged from how to prevent fraud and money laundering, to looking at alternate revenue streams, to an overview of the prepaid landscape.
If you’ve attended any wireless repair events, you’re likely (or should be) familiar with Michelle James. Michelle is the producer behind Wireless Repair Events and most notably the Wireless Repair EXPO and is dedicated to building the repair community alongside strengthening the standards within the industry.
With an estimated 30,000 people attending the debut of Mobile World Congress Americas (MWCA), it’s sure to become one of the premier events of the wireless industry.
With e-commerce sales taking an increasing amount of the retail market share over the past few years, there has been speculation that brick-and-mortar stores will not stand the test of time.
Prepaid dealers in the wireless industry are facing a variety of constraints. Dealers need to ensure they are staying a cut above the rest and implementing features and products that can help them bring in extra revenue and create a great experience for their staff and customers.
It’s the 10-year anniversary of the Prepaid Expo and this year’s lineup offers a packed schedule full of valuable content that we’ve all come to expect from this event.