Wireless Trends Posts

Daily Dose of iQ: Nordstrom Extends 'Trunk Club' Service to Women

TechCrunch reported yesterday that Nordstrom is expanding its Trunk Club subscription clothing service to serve female customers.

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Daily Dose of iQ: Amazon's Wins and Losses on Prime Day

Wednesday (July 15) was Amazon Prime Day, which the company was hyping up as offering better deals than Black Friday -- deals offered exclusively to Amazon Prime members.

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Daily Dose of iQ: Google Announces 'Buy' Button for Mobile Search Results

Back in May, Google announced features to its mobile AdWords to help advertisers determine ROI. Soon after that, Google introduced "Place an order" functionality to mobile restaurant search results, via a select number of restaurant delivery startups.

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Daily Dose of iQ: Online Cosmetics Retailer Birchbox Opening 2 New Locations in 2016

Last month, we blogged about Birchbox's pop-up stores at select Gap locations. On Monday (July 13), Birchbox announced it is expanding its brick-and-mortar business with two new stores (one Birchbox and one Birchbox Man) in 2016.

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Daily Dose of iQ: Domino's Lets You Order a Pizza by Texting an Emoji

Yes, you read that correctly: Domino's now lets customers order a pizza simply by texting an emoji of a slice of pizza (see above photo).

"Customers who create a 'Pizza Profile' on the company website can now save their favorite order and then when they want it delivered to their house, they can simply send the Domino's pizza emoji or text the phrase 'easy order' to Domino's," wrote Matt Durr of MLive Michigan wrote (June 18).

Domino's launched the service on June 15 but is by no means the company's first foray into digital ordering. Earlier this year, Domino's launched an order by TV system available on select Samsung smart TVs. It also has existing services allowing customers to order via smartwatch apps, Ford SYNC and the Domino's mobile app.

Durr reports that more than half of Domino's orders are now made digitally.

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Daily Dose of iQ: Target's 'Open House' a Showroom for Connected Homes

Today, Target opened its 3,500-square-foot "Target Open House" in San Francisco's Metreon shopping center (pictured above), which it described on the company blog as "part retail space, part lab, part meeting venue for the connected home tech community."

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Daily Dose of iQ: Traditional Retailers' Advantage vs. E-Commerce Giants

Mobile Commerce Daily's Chantal Tode wrote yesterday (July 1) about how Amazon and eBay are trying to physically connect with customers using pop-up stores and trucks (like the above Amazon "Treasure Truck").

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Daily Dose of iQ: Amazon Launches 1-Hour 'Prime Now' Deliveries in London

Today, Amazon announced "Prime Now," one-hour delivery in London, U.K. exclusively for Amazon Prime members.

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Daily Dose of iQ: Clever 'Bookindy' Chrome Plugin Displays Local Bookstore Prices on Amazon

Springwise blogged (June 25) about a nifty Chrome plugin called Bookindy that overlays the browser when visitors browse Amazon.com, displaying the price of the book in question at a local boostore (see above screenshot).

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Competition 'Heats Up' Between Australia's Big Three Carriers

Last month (May 18), the Sydney Morning Herald's David Ramli wrote about Optus' plans for a "hard nosed" review of its 160 retail stores in order to keep costs down.

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Daily Dose of iQ: Ted Baker's Virtual Store More Gimmicky Than Effective

E-commerce consultant and blogger George Ioannou blogged Tuesday (June 16) about the new Ted Baker virtual store (pictured above). The store works like Google Street View, using 360-degree panoramic photos to simulate a visit to the company's store in Shoreditch, England.

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Daily Dose of iQ: New Study Reveals Consumer Qualms with Data Mining

Last week (June 4), the New York Times' Natasha Singer previewed a new study conducted by the Annenberg School of Communication at the University of Pennsylvania, which looked at consumer attitudes toward the sharing of their private data in exchange for deals or discounts.

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Daily Dose of iQ: E-Commerce Lessons from (You Guessed It) Amazon

We came across a couple articles today that outline e-commerce best practices. The first article, written by NYU Stern marketing professor (and L2 Founder & CEO) Scott Galloway, looks at e-commerce through the lens of "Amazon strategy." The second article (by Benjamin Spiegel, CEO of MMI Agency, which specializes in digital advertising) took a more generic approach. But the two cover a lot of the same points.

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