Targeting different demographic groups with different sales strategies is one of the oldest tactics in the book. Now that so much of retail is integrated with data-driven technologies, however, this tactic is more accessible and more effective than ever. Retailers are empowered to segment customers in very precise ways, and to target those customers with a high degree of personalization.
Ever-changing; it’s the best descriptor for the wireless industry. We’ve said it once, and we’ll say it again—with wireless being a place of constant betterment, innovation, and advancement, it can be tough to know what the latest trends are and even tougher to decide which are worth following and which will be forgotten in the next day, month, week, or year.
Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.
In 2016, the size of the retail AI market was less than US$1 billion. By 2025, it’s projected to grow to over US$27 billion. AI is undoubtedly going to become a dominant tool in retail—the question is, how soon will the retail sector feel this change and how deeply will it be impacted?
The following is a guest blog post by wireless industry consultant and expert, Bob Lafon.
It's getting a little hot in here. With a handful of new entrants disrupting the the wireless retail space, the industry is becoming more crowded than ever. While this may mean more competition between wireless retailers, it's not entirely a bad thing—especially when you consider that there are expected to be 224.3 million smartphone users in the US by the end of the year.
Think of in-store retail technology as electricity in your home. It has little value on its own, but when combined with other elements, it can have a huge impact on your life—or in this case, your business.
Say Watt? It's true!
The first annual RQ Bootcamp was held this past week at the Fairmont Scottsdale Princess resort and it went off without a hitch. Okay, there were a few stumbles from some of our freshman presenters, but let’s face it, these only the created funny and memorable moments we will cherish. More importantly, all presenters effectively shared their breadth of knowledge and years of experience with all of those in attendance.
Unsure if you should head to Las Vegas for the CCA Mobile Carriers Show (MCS), March 27-29, 2018? Already registered to attend MCES but you’re wanting to get a leg up before you head to Sin City? You’re in luck! This blog will highlight what to expect at this year’s event.
Another year of the tech conference has passed and it's true that CES got off to a bit of a rough start; Las Vegas had a record amount of rainfall on January 10, which made trekking to different show halls and meetings a bit treacherous.
While CES wasn’t without its fair share of controversies, from an all-male keynote speaker list to the loss of power at the Las Vegas Convention Center, there were a few significant technology trends that emerged from the show. Here are 3 of the top trends that emerged during CES 2018.
The following is a guest blog by Service & Repair industry expert, Michelle James.
Looking back, which I only do as a reflection of key learnings, in my mind’s eye, 2017 marks a “beginning.” A time where the wireless repair industry began to notably move from an industry segment resembling the wild, wild west to an industry segment that more closely resembles organized maturity. As with any emerging industry, there were a few bumps, challenges and moments of celebration. I am proud to report that finally, I can see a change in the tides. The sea is starting to rise in concert. The industry is beginning to accept that device repair is not a temporary channel. It is a real consumer category. Most professionals in the reverse logistics space would agree it is not going away anytime soon. The time to grow with it is now.
Customers are humans and they want to have a relationship with other humans that they can rely on and trust. Successful brands, rather than bombarding us with ads and promotions, are shifting their mindsets along these lines showing their human faces and qualities.
This just in: the internet is not a fad.
The warnings were shouted loudly — that the world wide web wasn’t here to stay and online shopping addictions would disappear slowly, but surely. Well, the naysayers were no Nostradamus and consumers didn’t get the memo since 79% of Americans make purchases online. With the new year right around the corner, what can we expect in 2018 from the bigger and stronger e-commerce?