When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.
Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase.
Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.
Should kids have cell phones? It’s a question that’s certain to raise a few eyebrows and a lot of voices. While parents debate on the good and the bad, one thing is certain, the number of children using them is increasing each year.
Having the ability to provide your customers with seemingly endless product options once seemed impossible. However, this type of offering has increasingly become mainstream for retailers. Or so I thought.
There has been a lot of conversation lately around the concept that omnichannel is BS. Yes, the term has been overused to the point that people may be sick of hearing it, but in my opinion, the concept and need for omnichannel experiences is more vital than ever. And until someone has a new or better buzz term for it, “omnichannel” is here to stay.
BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.
The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.
For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.
Convergence, omnichannel, and clicks to bricks are just a few terms you’ve likely heard about over the past few years. If you’re a retailer, or you love our blog, you’ve probably read about these topics.
Keeping up with customers isn’t easy. It’s a time for optimists and fast movers. The next few years in retail are going to bring more changes as we get deeper into the age of the consumer.
Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.
Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.