As any wireless retailer knows, personalization is key for connecting with today's consumers. Online and in-person shoppers alike are becoming increasingly accustomed to experiences that seamlessly reflect their wants and needs. As omnichannel marketing strategies become the norm, retailers who know how to personalize the sales experience will stay ahead.
During my time in university I worked in a few jobs and while they were in different industries, a foundation in sales was the common ground. Of all my roles, my favourite was a position with the little-known company, Home Depot. It was there that I learned three very simple, yet very important principles that helped me close more sales than nearly all of my fellow employees. With these principles, I was able to create a process that satisfies customers and results in a successful sale.