What if I told you the retail experience is broken? Most people go into defense mode and tell me all the reasons retail and especially the in-store experience are still important.
While there's plenty of general wisdom out there to help businesses get started with omnichannel retail, most advice needs to be adapted to fit the industry. An omnichannel strategy isn't a one-size-fits-all solution—the same tactics that work for a car dealership won't necessarily fly for a coffee shop.
On a recent trip to Phoenix, I was stopped in the airport by a virtual reality demonstration that Facebook was putting on. I had never tried VR out before, so I decided to see what all the hype was about.
Inventory management is a balancing act. If there's a shortage of merchandise, retailers may lose out on potential sales. If there's too much, retailers may have to deal with warehouse costs, spoiled products, out-of-season goods, or other concerns.
It’s a bird! It’s a plane! Never mind, it’s better. It’s an in-store technology pilot that can help you provide a unique brand experience for your customers.
According to an IBM survey, 62% of retailers say that big data and analytics give them a competitive advantage in their field. In order for companies to succeed, they need to leverage the analytics that today's best point-of-sale (POS) systems can provide.
New payment technologies have made significant strides in improving both the payment solution and overall in-store experience for shoppers. Merchants are now tasked with understanding the benefits and drawbacks of such payment innovations and are wading through the waters to find the perfect payment fit.
There is a lot of emphasis on brick-and-mortar stores getting in tune with changes, and steps to help them better serve a changing retail environment. But what about the other way around?
We all know that evolving technology changes the game for both customers and retailers. In fact, e-commerce sales continue to grow, increasing by nearly 15% in 2015.
The famous motto of Boy Scouts around the world, and even more famous as sung by Scar in the Lion King.
When it comes to today’s consumer, the tangled web that is the new path to purchase leaves little room for finding a common link amongst all your customers – except, one could argue, the unifying desire for convenience.
Brick-and-mortar retail is dead they said, e-commerce will swallow your business whole. As it turns out ‘they’ had it all wrong and physical retail is instead making a Frankenstein-like revival and disruption.