It’s a bird! It’s a plane! Never mind, it’s better. It’s an in-store technology pilot that can help you provide a unique brand experience for your customers.
According to an IBM survey, 62% of retailers say that big data and analytics give them a competitive advantage in their field. In order for companies to succeed, they need to leverage the analytics that today's best point-of-sale (POS) systems can provide.
New payment technologies have made significant strides in improving both the payment solution and overall in-store experience for shoppers. Merchants are now tasked with understanding the benefits and drawbacks of such payment innovations and are wading through the waters to find the perfect payment fit.
There is a lot of emphasis on brick-and-mortar stores getting in tune with changes, and steps to help them better serve a changing retail environment. But what about the other way around?
We all know that evolving technology changes the game for both customers and retailers. In fact, e-commerce sales continue to grow, increasing by nearly 15% in 2015.
The famous motto of Boy Scouts around the world, and even more famous as sung by Scar in the Lion King.
When it comes to today’s consumer, the tangled web that is the new path to purchase leaves little room for finding a common link amongst all your customers – except, one could argue, the unifying desire for convenience.
Brick-and-mortar retail is dead they said, e-commerce will swallow your business whole. As it turns out ‘they’ had it all wrong and physical retail is instead making a Frankenstein-like revival and disruption.
There are now more mobile devices on the planet than people! With an estimated count of mobile devices at nearly 10 billion and roughly 7.5 billion humans, we are now outnumbered by our devices.
“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?
It goes without saying that retail marketers have their hands full when it comes to planning Black Friday campaigns.
Gone are the days of simple swipe terminals in the U.S., where a payment could be captured using a “dumb” USB device or keyboard reader.