For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.
Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.
2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).
A recent study by Burson-Marsteller and Proof Integrated Communications has identified just how important it is for companies to have a mobile communications strategy; the research firms examined how Fortune 50 companies use the mobile interface to connect with consumers.
Of the five years that we’ve been publishing News & Views, I can honestly say that 2010 was the most exciting year for covering wireless news, devices and industry trends. It was a watershed year for new technology (i.e. smartphones, operating systems and tablets) and, more importantly, for widespread consumer adoption of that technology.
It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike.
Six months ago, we pondered m-commerce’s ability to gain widespread acceptance (see Will Mobile Payment Go Mainstream?), but we also pointed out a key technological distinction in the m-commerce concept. Before smartphones, there was only e-commerce (online shopping via laptop or PC). Using smartphones, today’s consumers not only research and buy products online, they also process mobile payments – two very different forms of m-commerce.
Disney is putting a high-tech, interactive spin on its retail stores, using mobile checkouts and massive animated screens to catch consumers’ attention.
Have you already fired up your sales team to have a high-performance holiday season? Are they prepared to answer the most frequently asked customer questions? Do they know what's expected of them?
Show your employees your appreciation with a little something extra this Christmas. After all, it's the season of giving! And why not offer them a gift that gives back to you: improved retention, a boost in morale and a competitive advantage for your company.
According to the an October study conducted by Mobile Marketing Association, 59 percent of mobile consumers plan to use their phones for shopping and planning purposes this holiday season, and 64 percent plan to scout out deals on their phones before heading to the stores, reported Eric Zeman of InformationWeek (Nov. 10).
Sometimes a visitor to your online store initiates the checkout process only to leave without completing the purchase. That bailing-out process, commonly known as shopping cart abandonment, is a big challenge for retailers every Christmas season.