A recent study by Burson-Marsteller and Proof Integrated Communications has identified just how important it is for companies to have a mobile communications strategy; the research firms examined how Fortune 50 companies use the mobile interface to connect with consumers.
Of the five years that we’ve been publishing News & Views, I can honestly say that 2010 was the most exciting year for covering wireless news, devices and industry trends. It was a watershed year for new technology (i.e. smartphones, operating systems and tablets) and, more importantly, for widespread consumer adoption of that technology.
It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike.
Six months ago, we pondered m-commerce’s ability to gain widespread acceptance (see Will Mobile Payment Go Mainstream?), but we also pointed out a key technological distinction in the m-commerce concept. Before smartphones, there was only e-commerce (online shopping via laptop or PC). Using smartphones, today’s consumers not only research and buy products online, they also process mobile payments – two very different forms of m-commerce.
Disney is putting a high-tech, interactive spin on its retail stores, using mobile checkouts and massive animated screens to catch consumers’ attention.
Have you already fired up your sales team to have a high-performance holiday season? Are they prepared to answer the most frequently asked customer questions? Do they know what's expected of them?
Show your employees your appreciation with a little something extra this Christmas. After all, it's the season of giving! And why not offer them a gift that gives back to you: improved retention, a boost in morale and a competitive advantage for your company.
According to the an October study conducted by Mobile Marketing Association, 59 percent of mobile consumers plan to use their phones for shopping and planning purposes this holiday season, and 64 percent plan to scout out deals on their phones before heading to the stores, reported Eric Zeman of InformationWeek (Nov. 10).
Sometimes a visitor to your online store initiates the checkout process only to leave without completing the purchase. That bailing-out process, commonly known as shopping cart abandonment, is a big challenge for retailers every Christmas season.
Twitter launched its @earlybird service back in July, but it was recently announced that the company was “setting aside” the discount program for a period of time, reported Leena Rao of TechCrunch.com (Sept. 28). The EarlyBird program, Rao writes, allowed advertisers to distribute offers via the @earlybird account. “They get to determine the terms of the offer, including availability, amount, and pricing. Deals are published via the @earlybird handle several times a week.
"You get a first look at innovation here,” says Jonathan Bergman a 2010 Summit attendee, WiBOC member and CEO of Sell Well Now, a Missouri-based wireless retail consulting firm. “So if you’ve never come to this show, you’ve got to come to this show.
Last May, ForeSee Results reported that online customer satisfaction has been on the rise. Satisfaction levels with computer and electronics e-tailers, for example, went up from 74 to 78 percent between 2009 and 2010. A big reason why consumers enjoy shopping online is because it is simple and convenient. Another reason? Consumers often don’t want to be “sold to” by overeager salespeople.
Consumers’ frequent use of sites like Facebook and Twitter, particularly via smartphone, makes social networks ideal places for retailers to generate word-of-mouth referrals. In June, Experian Simmons reported that two-thirds of U.S. Internet-connected consumers visit social networks (a 230 percent jump from 20 percent penetration in 2007), and 43 percent of respondents visit these site more than once a day.