Retail Operations Posts

AT&T to Launch M-Commerce App; Google Expands NFC Check-ins

As near field communication (NFC) technology makes its way to more and more smartphones, AT&T isn’t convinced the average consumer is quite ready to adopt the technology for making m-commerce payments. As a result, the company is launching an m-commerce app of its own, for consumers to use in the meantime.

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5 Keys to Positive Phone Shopping Experiences

Shopping for a mobile phone is a confusing and frustrating process. Customers are often lost in a myriad of devices, carriers, rate plans, features and accessories. And even when they choose a phone they want, the activation process can be long and tiresome.

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Sales: Close the Deal with Urgency

If your store has experienced reduced traffic of late, your salespeople likely don't need a reminder to stay hungry for their next close. That said, it doesn't hurt to step back and examine one's own sales strategy from an outside perspective – to focus on being aggressive and having a sense of urgency.

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XQ Transforms Shopping Experience for Wireless Consumers

iQmetrix is launching XQ Interactive Retail, its revolutionary new digital media solution, this week at CTIA 2011 in Orlando, March 22-24.

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Facebook Buys Mobile Messaging Platform: A Threat to SMS?

On March 1, Facebook acquired the recently launched group texting startup Beluga, a move that surprised most industry observers.

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iQmetrix to Unveil XQ at CTIA 2011: Creating the Ultimate Customer Experience

Technology has changed the way people shop and as a result, consumers are looking for a more engaging and interactive shopping experience – especially when shopping for a new phone. With this in mind, iQmetrix is preparing to make a big impression at CTIA 2011 in Orlando, where it will launch its groundbreaking new platform, XQ Interactive Retail.

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Interactive Shopping and Barcode Apps Spreading Fast

Smartphones continue to change the way people shop, as customers can often be seen comparing prices and looking up product reviews on their phones while browsing in-store (see Connected Shoppers).

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How VMI Can Improve Wireless Retail Profitability

Forbes.com reported last week (Feb. 16) that a key factor that allowed Wal-Mart to increase its gross profit margin from U.S. operations – up from 26 percent in 2006 to 27.5 percent in 2009 – was reducing its inventory shrinkage.

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Use Mobile Apps to Drive Business Objectives

More and more companies are getting in the app game. If you’re beginning to create your company’s mobile strategy, it’s important to maintain a focus on what exactly you want your app to do.

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Shoppers more ‘Connected’ than Sales Staff: Survey

For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.

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Should You Offer a Groupon Promotion?

Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.

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NFIB: Creating Mobile Buzz with QR Codes

Two articles in our previous issue (5 Marketing Trends to Watch in 2011and How the Fortune 50 is Using Mobile: Study) mentioned the impact Quick Response (QR) codes stand to make in 2011. 

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5 Marketing Trends to Watch in 2011

2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).

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