As near field communication (NFC) technology makes its way to more and more smartphones, AT&T isn’t convinced the average consumer is quite ready to adopt the technology for making m-commerce payments. As a result, the company is launching an m-commerce app of its own, for consumers to use in the meantime.
Shopping for a mobile phone is a confusing and frustrating process. Customers are often lost in a myriad of devices, carriers, rate plans, features and accessories. And even when they choose a phone they want, the activation process can be long and tiresome.
If your store has experienced reduced traffic of late, your salespeople likely don't need a reminder to stay hungry for their next close. That said, it doesn't hurt to step back and examine one's own sales strategy from an outside perspective – to focus on being aggressive and having a sense of urgency.
iQmetrix is launching XQ Interactive Retail, its revolutionary new digital media solution, this week at CTIA 2011 in Orlando, March 22-24.
On March 1, Facebook acquired the recently launched group texting startup Beluga, a move that surprised most industry observers.
Technology has changed the way people shop and as a result, consumers are looking for a more engaging and interactive shopping experience – especially when shopping for a new phone. With this in mind, iQmetrix is preparing to make a big impression at CTIA 2011 in Orlando, where it will launch its groundbreaking new platform, XQ Interactive Retail.
Smartphones continue to change the way people shop, as customers can often be seen comparing prices and looking up product reviews on their phones while browsing in-store (see Connected Shoppers).
Forbes.com reported last week (Feb. 16) that a key factor that allowed Wal-Mart to increase its gross profit margin from U.S. operations – up from 26 percent in 2006 to 27.5 percent in 2009 – was reducing its inventory shrinkage.
More and more companies are getting in the app game. If you’re beginning to create your company’s mobile strategy, it’s important to maintain a focus on what exactly you want your app to do.
For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.
Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.
2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).