Retail Marketing Posts

Daily Dose of iQ: How People Use Mobile Apps, Pinterest In-Store

I found a couple of articles today that identified what people are using a) retailer mobile apps and b) Pinterest for, while they're shopping in-store.

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Daily Dose of iQ: A Look at Nike's Futuristic Seattle Store

On Tuesday (Aug. 4), MediaPost/Marketing Daily's Sarah Mahoney wrote about Nike's redesigned Seattle store (pictured above).

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Daily Dose of iQ: The 'Instagram Effect' Affects How Millennials Shop

On Sunday (July 26), the Financial Times' Andrea Felsted and Hannah Kuchler told the story of Clodagh Pickavance, a 23-year-old Briton (pictured above) who admits that a fear of being seen wearing the same outfit too often on Instagram motivates her to buy new outfits.

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Daily Dose of iQ: Google Announces 'Buy' Button for Mobile Search Results

Back in May, Google announced features to its mobile AdWords to help advertisers determine ROI. Soon after that, Google introduced "Place an order" functionality to mobile restaurant search results, via a select number of restaurant delivery startups.

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Daily Dose of iQ: Domino's Lets You Order a Pizza by Texting an Emoji

Yes, you read that correctly: Domino's now lets customers order a pizza simply by texting an emoji of a slice of pizza (see above photo).

"Customers who create a 'Pizza Profile' on the company website can now save their favorite order and then when they want it delivered to their house, they can simply send the Domino's pizza emoji or text the phrase 'easy order' to Domino's," wrote Matt Durr of MLive Michigan wrote (June 18).

Domino's launched the service on June 15 but is by no means the company's first foray into digital ordering. Earlier this year, Domino's launched an order by TV system available on select Samsung smart TVs. It also has existing services allowing customers to order via smartwatch apps, Ford SYNC and the Domino's mobile app.

Durr reports that more than half of Domino's orders are now made digitally.

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Daily Dose of iQ: Personalized Marketing Can Be 'Cool or Creepy'

Mobile Marketing today published an article about a Rich Relevance consumer study (from May 2015), which identifies how personalized marketing can be interpreted as either "cool" or "creepy." And of course, the line between the two can be fine.

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Daily Dose of iQ: 'Spylight' App Lets Users Shop TV, Movie Screens

Today, we discovered an interesting second-screen called "Spylight," which allows you to buy what you see on a given TV show or movie.

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Daily Dose of iQ: New Social Commerce App Incentivizes User Referrals

Yesterday (June 23), RetailWeek's Grace Bowden wrote about Tagspire, a startup hoping to connect social and e-commerce via its own mobile app.

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Daily Dose of iQ: New Study Reveals Consumer Qualms with Data Mining

Last week (June 4), the New York Times' Natasha Singer previewed a new study conducted by the Annenberg School of Communication at the University of Pennsylvania, which looked at consumer attitudes toward the sharing of their private data in exchange for deals or discounts.

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Daily Dose of iQ: Verizon Buys AOL to Connect Mobile Data and Ad Sales

News broke yesterday (May 12) that Verizon is acquiring AOL for a sum of $4.4 billion and AOL CEO Tim Armstrong (pictured above) sent a memo to staff about the deal.

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Daily Dose of iQ: Using VR, North Face Brings Extreme Sports to In-Store Shoppers

The Washington Post's Sarah Halzack wrote (May 10) how visitors to a North Face store in New York City had their first experience base jumping... via Oculus VR (pictured above).

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Daily Dose of iQ: Google Allows Marketers to Determine ROI on Mobile AdWords

Think about how often you Google businesses on your phone to find their number (say, to order takeout) or their address (to launch Google Maps and find directions to get there). More often than not, the first result you see on your phone is a paid AdWord for that business.

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Daily Dose of iQ: Impulse Clothing Purchases Comprise 32% of In-Store Sales, Says NPD Group

The Chicago Tribune published stats from NPD Group yesterday (April 20), which looked at U.S. apparel sales over the past year.

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