Retail Marketing Posts

The Reality Facing Virtual Reality Adoption

In today’s mobile-consumed world, it is easy to understand why the experts are telling us mobile devices are eroding our relationships. The average teen sends 109.5 texts per day, which makes it easy to wonder if we are creating a generation of detached, socially inept zombies. 

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Ignoring Your Customers on Social Media? Sprout Social Pushes For Change in Etiquette

Are you actively using social media to your promote you company and brand? Just as importantly, are you actively responding to inbound social media messages?

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Is Your Merchandising Ready for the Holiday Rush?

 

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Facebook Testing Shopping Integration on Its Mobile App

Yesterday (Oct. 12), Bloomberg reported Facebook is testing new mobile shopping functionality beyond its simple "buy" button.

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Interpreting Bed Bath & Beyond's 20% Off Coupons

On Tuesday (Oct. 6), pricing strategy consultant Rafi Mohammed wrote an article for the Harvard Business Review that analyzed the logic behind Bed Bath & Beyond's "ubiquitous" 20% coupons.

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Peeking Inside Macy's 'Millennial Floor'

Last week (Sept. 28), Business Insider's Marina Nazario visited Macy's brand new, 53,000-square-foot basement in its New York City flagship store. The floor is called "One Below" and targets younger shoppers.

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Racked on HSN's Success, Its Numbers, and Its Core Audience

Yesterday (Oct. 5), Racked published a fascinating exposé on the retail sales machine known to many as HSN, previously called the Home Shopping Network.

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Best Buy Robot, 'Chloe,' Serves Customers at NYC Store

Best Buy is testing a new robot, named "Chloe," which retrieves small items like DVDs, CDs, video games and tech accessories for customers, right before their eyes.

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Retailer Caveats for Social Media 'Buy Buttons'

Anil Kaul, CEO of Absolutedata, warned retailers of a few "traps" related to social media buy buttons today on PaymentsSource.com.

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Instagram Expands Its Ads, Facebook Ramps Up E-Commerce

Indeed, Facebook owns Instagram and as the former looks to monetize the latter, Instagram users can expect to see new types of advertisements soon.

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Daily Dose of iQ: Canopy, 'A More Enjoyable Way' to Browse Amazon

I recently moved into a new place and I happen to be on a free 30-day trial of Amazon Prime. I figured, I should take advantage of the trial and get some stuff for my new apartment. While searching for “best amazon prime products” and “products for the home on amazon” (I was looking for a blog or something that gave me not only ideas to decorate my place but also links to actually buy the products off Amazon), I stumbled on Canopy. 

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Daily Dose of iQ: Top Reason for Mobile Cart Abandonment: Slow Loading Time

A recent Jumio/Harris Interactive study found that 56% of U.S. smartphone users have abandoned a mobile transaction. This figure is down from 66% of respondents in 2013.

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Daily Dose of iQ: Meet 'Kik,' The Messaging App All the Kids Are Using

Today, I read a Forbes article about Kik, a Canadian messaging app that is "racing to build a global chat platform."

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