How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?
We just got back to the office with fresh knowledge and inspiration from the International Retail Design Conference, held in Montreal, Canada.
In part two of our three-part series, we talked about the danger of ignoring the increasingly powerful consumer group known as millennials.
It goes without saying that retail marketers have their hands full when it comes to planning Black Friday campaigns.
You may already know that brick-and-mortar is not dead, in fact it is alive and transforming. The physical store is growing and evolving into to something that serves a higher purpose for retailers and brands.
Our team attended eTail East 2016 in Boston last week along with the top retailers across the continent all looking to transform retail together.
Lately, I have been spending a lot of my time of reading about the effects of remarketing. If you are not familiar with remarketing, it describes the act of using web technology to target email or ad campaigns at users who’ve shown interest in your product or services.
In the beginning of the omnichannel buzz, a lot of retailers and brands felt threatened by e-commerce, mobile purchasing, and showrooming.
Since the first time a mass email was sent in 1978, and generated a reported $13M in sales for Digital Equipment Corp, email marketing has been a goldmine for companies the world over. What could be better than a high impact message being delivered to a crowd of potential customers at such a low cost?
Imagine you’re walking into your favorite store. What do you think of first? The displays in the front window? The friendly store clerk? The smell of the store? Likely it was a little bit of everything.
It’s well known that product assortment planning is crucial to the success of retail operations. Bringing online assortment in-store is not just about having all of your products available to your customers. It’s about having the right products at the right price point, so you can satisfy your target consumers, while maximizing profit per square feet.
Ohhh Ikea. The Swedish meatballs, cheap furniture, fun knick-knacks... as if we needed another reason to go to your stores and then you go and announce your foray into virtual reality!
Pop-up stores continue to be an innovative, fun and effective approach for retailers in today’s ever growing competitive space. Whether it’s a store-within-store concept, a standalone pop-up or a traveling school bus road show, pop-up stores continue to win the attention of consumers, attracting both loyal and new customers.