Retail Marketing Posts

How to Sync In-Store Visual Merchandising With Your Marketing Strategy

The first Macy's window display reportedly dates all the way back to 1874, and contained a vast exhibit of porcelain dolls from around the world.

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Brand Health Check: 3 Aspects to Keep Top of Mind

Everywhere we look, we’re met with brands from many different markets.

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Our Top 6 2016 Retail Resources

2016 is in the books. To help with the holiday hangover and get you excited for the new year, we compiled a list of our top retail resources from the past 12 months in order to get you geared up for 2017.

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Why Your Social Responsibility Strategy Should Be Customer Centric

 

Simply putting out a coin bin for donations will no longer cut it. Times are changing as are consumer expectations and your corporate responsibility strategy should change with it.

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Empowering Customers to Make Big Decisions with Endless Options

A big purchase decision is a big commitment. Whether a customer is choosing a new couch or a new computer, they may need a nudge when it comes to taking the plunge.

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Retail Marketers: 3 Ways to Understand the Connected Customer Journey

How to best interact on a more personal, content-rich level; this will be the struggle of 2017 for retail marketers according to the Chief Marketing Officer Council reports.

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5 Reasons to Add Retail Stores to the E-Commerce Mix

As the online space gets more crowded, many online brands are struggling to grab shoppers’ attention and drive their loyalty. The demand for retailers to be wherever their shoppers are is growing. 

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What the Data Collected from Omnichannel Marketing Can Tell You

Of omnichannel marketing's many advantages, one is especially useful for shaping your retail strategy: big data. All the figures streaming in from a full spectrum of channels provide an overarching and detailed view of customer behavior that can help you better target your desired market.

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Jingle Bells: Why the Festive In-Store Experience Sells

‘Tis the season when the shoppers are out in full force and retailers are looking to capitalize on the impending sales.

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3 Ways to Transfer Your E-Commerce Presence to an In-Store Experience

Forget what people have been saying for years: brick-and-mortar isn't dead. It's telling when online giants, such as Amazon, have decided to open more brick-and-mortar locations. In fact, a 2016 PwC report says that physical stores are "operating from a position of strength."

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Sink or Swim: Why Omnichannel is Becoming a Must For Modern Retailers

Omnichannel no longer separates a few brands from the pack—it has become the gold standard for retail marketing. 

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Shape the Future of Your Brand With In-Store Events

Pokemon Go lures, fitness classes and community forums are just a couple of ways that in-store events draw customers.

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3 Tips to Up Your Retail Marketing Game

How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?

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