When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.
The first Macy's window display reportedly dates all the way back to 1874, and contained a vast exhibit of porcelain dolls from around the world.
Everywhere we look, we’re met with brands from many different markets.
2016 is in the books. To help with the holiday hangover and get you excited for the new year, we compiled a list of our top retail resources from the past 12 months in order to get you geared up for 2017.
Simply putting out a coin bin for donations will no longer cut it. Times are changing as are consumer expectations and your corporate responsibility strategy should change with it.
A big purchase decision is a big commitment. Whether a customer is choosing a new couch or a new computer, they may need a nudge when it comes to taking the plunge.
How to best interact on a more personal, content-rich level; this will be the struggle of 2017 for retail marketers according to the Chief Marketing Officer Council reports.
As the online space gets more crowded, many online brands are struggling to grab shoppers’ attention and drive their loyalty. The demand for retailers to be wherever their shoppers are is growing.
Of omnichannel marketing's many advantages, one is especially useful for shaping your retail strategy: big data. All the figures streaming in from a full spectrum of channels provide an overarching and detailed view of customer behavior that can help you better target your desired market.
‘Tis the season when the shoppers are out in full force and retailers are looking to capitalize on the impending sales.
Omnichannel no longer separates a few brands from the pack—it has become the gold standard for retail marketing.
Pokemon Go lures, fitness classes and community forums are just a couple of ways that in-store events draw customers.