Retail Marketing

Calculating the ROI of Visual Merchandising

Visual merchandisers arrange retail space and product displays to encourage shoppers to buy. Naturally, retailers …
Retail Marketing

What Are You Doing With Your Customer Lifecycle Data?

Most companies can identify their customer’s lifecycles yet struggle to execute marketing strategies around …
Wireless Trends

5 Things Retailers Need to Know About Gen Z

Move over Millennials, Gen Z (currently ages 10-17) consumers have arrived and despite their youthful age, …
Retail Marketing

Why You Should Control Digital Signage Across Store Locations

Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more …
Wireless Trends

The Psychology of the Multichannel Shopper

When you think of buying an item what’s your first step? Is it to search online for that product or do you go …
Retail Marketing

How to Sync In-Store Visual Merchandising With Your Marketing Strategy

The first Macy's window display reportedly dates all the way back to 1874, and contained a vast exhibit of …
Retail Marketing

Brand Health Check: 3 Aspects to Keep Top of Mind

Everywhere we look, we’re met with brands from many different markets.
Retail Operations

Our Top 6 2016 Retail Resources

2016 is in the books. To help with the holiday hangover and get you excited for the new year, we compiled a list …
Wireless Trends

How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in …
Customer Experience

Empowering Customers to Make Big Decisions with Endless Options

A big purchase decision is a big commitment. Whether a customer is choosing a new couch or a new computer, they …
Customer Experience

Why Your Social Responsibility Strategy Should Be Customer Centric

  Simply putting out a coin bin for donations will no longer cut it. Times are changing as are consumer …
Retail Marketing

Retail Marketers: 3 Ways to Understand the Connected Customer Journey

How to best interact on a more personal, content-rich level; this will be the struggle of 2017 for retail …