Retail Marketing Posts

Spring Cleaning: 3 Ways to Breathe New Life Into Your Store Experience

Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter by dusting off their homes in a fury of spring cleaning. It is also the time many retailers will have marked down their winter stock to make room for the spring season.

Read More

Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.

Read More

How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.

Read More

Why Consumer Research is Key in 2017

How well do you know the modern consumer? What makes them tick? What do they value? Who do they aspire to be?
Read More

What New Technologies Will Determine the Future of Retail Marketing?

Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.

Read More

To Digital Signage... And Beyond! The Future of Digital In-Store

 

According to the recent Digital Signage Future Trends 2017  report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year.

Read More

Digital Display Best Practices and Why They're Proven to Resonate

In-store digital displays are getting more interactive, thanks to technology like Endless Aisle and content management systems that make it easy for brands to update and push out new signage in real-time.

Read More

The In-Store Experience is Still Crucial for These Key Reasons

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.

Read More

Calculating the ROI of Visual Merchandising

Visual merchandisers arrange retail space and product displays to encourage shoppers to buy. Naturally, retailers want to ensure visual merchandising provides a strong return on investment (ROI) for their companies. After all, why continue visual merchandising efforts if they don't translate into more sales?

Read More

What Are You Doing With Your Customer Lifecycle Data?

Most companies can identify their customer’s lifecycles yet struggle to execute marketing strategies around customer lifecycles.

Read More

Why You Should Control Digital Signage Across Store Locations

Digital signage needs to be a key part of today's retail stores. After all, it makes a strong impression: more than half of travelers who see a digital billboard can recall the exact message each time they passed the same billboard again. With digital signage, customers can remember a brand more clearly.

Read More

5 Things Retailers Need to Know About Gen Z

Move over Millennials, Gen Z (currently ages 10-17) consumers have arrived and despite their youthful age, retailers must take them seriously.

Read More

The Psychology of the Multichannel Shopper

When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.

Read More