Retail Marketing

Need Help Defining Your Customer's Path to Purchase? We've Got You

By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. …
Customer Experience

4 Easy Ways to Make Your Brand More Consumer-Friendly

An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to …
Wireless Trends

How Do Visuals Influence Consumer Behavior?

The complex relationship between consumer behavior and visual merchandising has become a perennial topic for …
Retail Marketing

How to Prove the Value of Your Omnichannel Marketing Efforts

Omnichannel marketing has become a hot topic for retailers and marketers in the past few years. Marketing …
Retail Marketing

Three Generations of Shopping Habits: Explore the Trends 

Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, …
Retail Marketing

Spring Cleaning: 3 Ways to Breathe New Life Into Your Store Experience

Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter …
Wireless Trends

Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers …
Retail Marketing

Why Consumer Research is Key in 2017

How well do you know the modern consumer? What makes them tick? What do they value? Who do they aspire to be?
Retail Marketing

To Digital Signage... And Beyond! The Future of Digital In-Store

  According to the recent Digital Signage Future Trends 2017  report from Retail Customer Experience, only 40% of …
Retail Marketing

What New Technologies Will Determine the Future of Retail Marketing?

Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to …
Retail Marketing

The In-Store Experience is Still Crucial for These Key Reasons

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers …
Retail Marketing

Digital Display Best Practices and Why They're Proven to Resonate

In-store digital displays are getting more interactive, thanks to technology like Endless Aisle and content …