Retail Marketing Posts

NFIB: Creating Mobile Buzz with QR Codes

Two articles in our previous issue (5 Marketing Trends to Watch in 2011and How the Fortune 50 is Using Mobile: Study) mentioned the impact Quick Response (QR) codes stand to make in 2011. 

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Top 10 Digital Signage Trends for 2011

The digital signage/digital-out-of-home (DOOH) industry has matured and moved into the mainstream, according to Keith Kelsen, CEO of 5th Screen and author of Unleashing the Power of Digital Signage. He believes digital signs reached a tipping point in 2010, becoming an integral part of marketing campaigns worldwide.

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5 Marketing Trends to Watch in 2011

2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).

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News & Views Year in Review: Our Best Tips from 2010

It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike. 

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YouTube Marketing: Orabrush's Success

Back in May, we ran an article about using YouTube to market your wireless business (see YouTube article). At two billion views per day, the most popular video-sharing website on Earth is watched more than double the prime-time audience of ABC, CBS and NBC combined.

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Use Twitter to Deliver Call-to-Action Discounts

Twitter launched its @earlybird service back in July, but it was recently announced that the company was “setting aside” the discount program for a period of time, reported Leena Rao of TechCrunch.com (Sept. 28). The EarlyBird program, Rao writes, allowed advertisers to distribute offers via the @earlybird account. “They get to determine the terms of the offer, including availability, amount, and pricing. Deals are published via the @earlybird handle several times a week.

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John Jantsch: Top 10 Social Media Tools to Generate Referrals

Consumers’ frequent use of sites like Facebook and Twitter, particularly via smartphone, makes social networks ideal places for retailers to generate word-of-mouth referrals. In June, Experian Simmons reported that two-thirds of U.S. Internet-connected consumers visit social networks (a 230 percent jump from 20 percent penetration in 2007), and 43 percent of respondents visit these site more than once a day.

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