Take a look around you on your daily commute to work. Everywhere you turn, people's eyes are glued to their smartphone screens.
What do smartphones, holograms, fridges and origami have in common? All of these could someday factor into the future of smartphones.
It’s no secret: Social media is the most powerful new marketing tool of the last five (or even 10) years. Even just by looking at our past content since January, you’ll see that we’ve covered social smartphone shopping, social vending machines, social media and customer service, social Super Bowl ads, Groupon and more.
When I first joined iQmetrix, I used Minority Report as an example of the evolving space that our new XQ interactive retail product was targeting. Whenever we are talking about touchscreen interfaces and a futuristic user experience, the shared concept that comes to mind is this same 2002 movie, which was, at the time, Steven Spielberg’s image of the future. 10 years later, it turns out the The Minority Report team did an incredible job of projecting technology 10 years out.
Christopher Hall of Digital Signage Today reported (May 6) on a new type of mobile phone-charging kiosk that displays digital signage advertising in airports.
What's the difference between a TV commercial and an infomercial?
A new Google study, conducted by Ipsos/OTX, has confirmed we are addicted to our smartphones and revealed how we use them to help make purchasing decisions, wrote John Paul Titlow of ReadWriteWeb.com (April 28).
On April 16, Sarah Kessler of Mashable.com reported on a new startup that is bringing the future -- targeted billboard advertising -- to present day.
Has the value of good customer service changed?
More and more companies are getting in the app game. If you’re beginning to create your company’s mobile strategy, it’s important to maintain a focus on what exactly you want your app to do.
The Super Bowl is the most-watched single telecast in the U.S. every year. This year’s event on Fox set a record Sunday by attracting an average of 111 million viewers, passing the previous record of 106.5 million, set during last year’s Super Bowl on CBS.
Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.
Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers.