Retail Marketing Posts

Daily Dose of iQ: 5 Mobile Marketing Campaigns

Take a look around you on your daily commute to work. Everywhere you turn, people's eyes are glued to their smartphone screens.

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Daily Dose of iQ: Smartphones, Holograms, Fridges and Origami

What do smartphones, holograms, fridges and origami have in common? All of these could someday factor into the future of smartphones.

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Inc.com: 8 Tips for Using Social Media to Grow Your Business

It’s no secret: Social media is the most powerful new marketing tool of the last five (or even 10) years. Even just by looking at our past content since January, you’ll see that we’ve covered social smartphone shopping, social vending machines, social media and customer service, social Super Bowl ads, Groupon and more.

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Daily Dose of iQ: “Entering the Minority Report Era”

When I first joined iQmetrix, I used Minority Report as an example of the evolving space that our new XQ interactive retail product was targeting. Whenever we are talking about touchscreen interfaces and a futuristic user experience, the shared concept that comes to mind is this same 2002 movie, which was, at the time, Steven Spielberg’s image of the future. 10 years later, it turns out the The Minority Report team did an incredible job of projecting technology 10 years out.

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Daily Dose of iQ: Phone Charging Kiosks at Airports

Christopher Hall of Digital Signage Today reported (May 6) on a new type of mobile phone-charging kiosk that displays digital signage advertising in airports.

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Daily Dose of iQ: Online Videos Reinforce Buying Decisions

What's the difference between a TV commercial and an infomercial?

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Google: 79% of Smartphone Owners Use Phone to Assist Shopping

A new Google study, conducted by Ipsos/OTX, has confirmed we are addicted to our smartphones and revealed how we use them to help make purchasing decisions, wrote John Paul Titlow of ReadWriteWeb.com (April 28).

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Daily Dose of iQ: Billboards that Target You

On April 16, Sarah Kessler of Mashable.com reported on a new startup that is bringing the future -- targeted billboard advertising -- to present day.

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How Social Media Can Improve Customer Service

Has the value of good customer service changed?

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Use Mobile Apps to Drive Business Objectives

More and more companies are getting in the app game. If you’re beginning to create your company’s mobile strategy, it’s important to maintain a focus on what exactly you want your app to do.

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What Marketers (All Sizes) Can Learn from Super Bowl Ads

The Super Bowl is the most-watched single telecast in the U.S. every year. This year’s event on Fox set a record Sunday by attracting an average of 111 million viewers, passing the previous record of 106.5 million, set during last year’s Super Bowl on CBS.

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Should You Offer a Groupon Promotion?

Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.

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Mashable: Using Social Media to Improve Customer Experiences

Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers. 

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