Retail Marketing Posts

QR Codes Make the Real World Clickable

Our friends at Common Craft just released their newest videos: QR codes explained. We gave some feedback on "beta" versions of the video, so Common Craft was kind enough to allow us to share the video with you here.

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Daily Dose of iQ: Can People Truly Become Friends with Brands or Products?

Scott M. Fulton, III of ReadWriteWeb.com (Aug. 31) told the story of how Salesforce.com's CEO Marc Benioff demonstrated his Facebook friendship with Coca-Cola at a recent conference: by using his iPhone's geolocation feature to connect with a Coca-Cola vending machine.

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Daily Dose of iQ: 3D Digital Screens, Without Glasses?

I had the pleasure of attending SIGGRAPH2011 here in Vancouver this week.

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Daily Dose of iQ: Facebook, Twitter Fuel Smartphone Addiction

U.K. research firm Ofcom has reported that 60 percent of smartphone using teens admit to being "highly addicted" to their phones. Among adults polled, 37 percent admit the same addiction.

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Daily Dose of iQ: Second Screen Apps on the Rise

What are second screen apps?

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Daily Dose of iQ: Making QR Codes Look Cool

Amy-Mae Elliott revealed 15 Beautiful and Creative QR Codes on Mashable.com (July 23).

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Use QR Codes as an Extension of Your Corporate Identity

Unless you've been living under a rock, QR codes are finding their way into your day-to-day life.  If you have been unfortunate enough to be trapped under a rock, a quick response (QR) code is a two dimensional code that can be scanned and read by smartphone cameras to transfer information. The information can then be encoded to text, add a vCard contact, open a URL, or much more.

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Daily Dose of iQ: What is Google+?

The biggest tech news from the weekend? The launch of Google+, the online search giant's new social network.

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Daily Dose of iQ: Digital Signage is Everywhere

Digital Signage Today put out a fascinating infographic about the ubiquity of digital signs in our everyday lives: Check it out.

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Retail Videos on YouTube: Experts Weigh In

Last month, YouTube celebrated its sixth birthday and announced it had surpassed the 3 billion views a day mark.

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Daily Dose of iQ: Microsoft's NUads Concept

Microsoft unveiled its NUads platform last week at the Cannes International Advertising Festival.

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Daily Dose of iQ: 90% of Shoppers Affected by Customer Reviews

A new study by PowerReviews and the e-tailing consultancy group found that customer reviews have the largest impact on people's decision to buy something online.

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Daily Dose of iQ: Cool New Retail Experiences

My colleagues and I found a couple of fascinating new interactive retail experiences today: The Toyota Vision Multi-touch Wall and the augmented reality iButterfly coupon concept.

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