Retail Marketing Posts

Daily Dose of iQ: LG Dumps Windows Phone, Announces Cloud Streaming

LG made headlines today with two big stories: First, that it was abandoning the Windows Phone platform to focus on Android phones, and second, that it was launching an "LG Cloud" service for smartphones, PCs and TVs.

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Daily Dose of iQ: Neighborhood Mapping Based on Foursquare Check-ins

Last week (April 19), Fast Company's Infographic of the Day featured the work of Livehoods, a research project based out of Carnegie Mellon's Mobile Commerce Lab. Livehoods analyzed 18 million Foursquare check-ins to identify "algorithmic relationships between the spots people frequent," wrote Fast Company's Mark Wilson.

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Daily Dose of iQ: How Amazon has Stolen Best Buy's Business

On Wednesday (April 18), ReadWriteWeb published an enlightening report on Amazon's impact on Best Buy's recent struggles.

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Daily Dose of iQ: The Galileo iOS Camera/FaceTime Device is So Cool

By far the coolest device I've seen all week, the Galileo iOS connects to your iPhone and allows you to control the field of view using your iPad or other iOS device for versatile photo/video capture and FaceTime conversations.

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Daily Dose of iQ: A Look at Google's New Metrics for Online Ads

Today, Google announced "Brand Activate," a new format for tracking the effectiveness of online ads.

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Daily Dose of iQ: Beyond Foot Traffic -- Location Tracking for Physical Stores

With the rise of e-commerce over the past decade, following web analytics related to sales conversions has become a standard practice. Similarly, brick-and-mortar retailers have long used different methods of tracking foot traffic into their stores, comparing that data with sales figures to come up with appropriate staffing strategies.

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Daily Dose of iQ: Sephora's In-Store Social and Mobile Makeover

High-end cosmetics retailer Sephora is using integrated technology to ramp up its in-store experience.

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Daily Dose of iQ: Google's "Project Glass" Video Creates Buzz, Gets Spoofed

Google launched a concept video yesterday for its augmented reality Google Glasses that it would one day like to manufacture.

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Daily Dose of iQ: Omnichannel is 'providing a smooth experience across channels to satisfy customers'

Because shopping information is omnipresent -- we can look up product and pricing info on our phones at any time, from any place -- today's retailer must offer a consistent buying experience across channels too. This is an omnichannel experience.

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Daily Dose of iQ: Mobile Future Infographic Reiterates Dire Spectrum State

Last month, we blogged about the U.S. 'spectrum crunch,' as mobile phone traffic nears wireless network limits (analysts are predicting a spectrum deficit as early as next year).

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Daily Dose of iQ: Are Customers Really Ditching Carriers 'Quickly'?

I was immediately struck by the headline to David Goldman's CNNMoney story yesterday: "Phone customers ditch their carriers faster than ever."

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Designing the Next Generation of Retail Places (Part 5 of 5)

5 Checkpoints for Next-Gen Wireless Retail Places

The retail industry is morphing incredibly fast.

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Daily Dose of iQ: Amazon's 'Achilles Heel' is a Lack of Human Touch

Amazon has been occupying the minds of retailers (and especially wireless retailers) lately, with its popular Kindle Fire tablets, its controversial Price Check App (which enables showrooming), and its recent brick-and-mortar ambitions.

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