Imagine being able to look at customer traffic throughout your store and pinpoint how and why different areas and salespeople are most effective at closing sales. For marketing, which are your most important customer demographics? For operations, where are the inefficiencies and how can they be eliminated?
Amazon to let U.K. customers pick up orders from local corner stores, newsstands
ScanLife, a QR code company (which generates codes, campaigns, tracking, and also a QR/barcode reader app) recently published an interesting infographic for its Q2 2012 Mobile Barcode Trend Report.
Starbucks, always a trailblazer in mobile commerce and customer loyalty, today announced a $25 million partnership with mobile payment company Square.
Are Groupon and Daily Deals actually dead?
To better woo prospective luxury car buyers living in London, or visiting London for the Summer Olympics, Audi opened its first-ever virtual showroom near Picadilly Circus.
Yesterday, Jason Gilbert of the Huffington Post wrote about Pickn'Tell, a company that has built interactive mirrors for clothing stores that allow you to try on different outfits, snap photos of these outfits, post them onto Facebook or Twitter, and allow your friends and family to tell you if they approve of your choices or not.
Business Insider Intelligence (BII) just released a new report examining how mobile device usage has changed in recent years.
Back in April, Bill Lee of the Harvard Business Review, wrote a blog post about "Things Customers Can Do Better Than You."
A couple months ago, we blogged about Pinterest's ability to generate the highest average order price, when compared to other social networks and search engines. Even then, it didn't feel like the numbers told the whole story.
Today's consumer is more empowered than ever. 2011 iQmetrix Summit keynote Doug Stephens said the Internet changed everything for consumers, giving us boundless access to purchase research information. And in recent years, smartphones have put all of that info in our pockets.
"What would you do for a Klondike Bar?" is a familiar slogan in North America.
Tim Gray of Social Media Examiner published a helpful list today for business owners interested in using Google+ to drive sales, customer engagement and customer loyalty.