If there were two words that rocked the retail industry in 2012, they were "omnichannel" and "showrooming."
Target has partnered with CNET to display the tech site's reviews in its electronics departments, to help shoppers make more informed purchasing decisions this holiday season.
According to the National Retail Federation, employee theft cost companies $34.5 billion in 2011, accounting for 43.9% of total losses, wrote John Patrick Pullen of Entrepreneur magazine (Oct. 24).
A new infographic from Monetate explains the virtues of social, mobile and local media for driving in-store retail sales. In summary, it suggests, “Social drives traffic, local drives action, and mobile drives opportunity.”
As George Anderson of RetailWire.com reports, online retail giant Amazon is to begin selling advertising on its website.
As Alexei Oreskovic of Reuters reported (Oct. 8), Facebook is testing a feature that lets users create "wishlists" of home furnishings, clothing and other retail products, introducing what many are calling the social networks first steps toward real e-commerce.
OK so Facebook reached 1 billion users and launched its first-ever major advertisement. Ironic, no? Not that ironic in light of Zuckerberg & Co.'s IPO valuation and subsequent turmoil -- the company has been working hard all year to monetize its offering, ramp up mobile ad revenue, etc. etc.
Luxury clothing brand Burberry just opened its newly redesigned London flagship store at 121 Regent Street. And from what Chief Creative Officer Christopher Bailey told Mashable's Lauren Indvik, the store brings the rich multimedia and immersive shopping experience you would get at Burberry.com into the physical store.
Back in June, we blogged about companies using in-store Wi-Fi to track customers' progress in the store and also to connect with their phones while they're in the store. The big question in that blog post was how to overcome shoppers' privacy concerns and reduce the feeling of being spammed.
Smartphones are more addictive than ever, putting an endless supply of information, entertainment and communication at your fingertips.
AT&T unveiled a new 10,000 square foot retail store today on Chicago's famous Magnificent Mile. With this store, CNET's Lance Whitney wrote that AT&T "adopted the Apple philosophy in focusing on the consumer and not just on selling products."
Imagine being able to look at customer traffic throughout your store and pinpoint how and why different areas and salespeople are most effective at closing sales. For marketing, which are your most important customer demographics? For operations, where are the inefficiencies and how can they be eliminated?