Retail Marketing Posts

Daily Dose of iQ: NRF's New Retail Buzzword for 2013 is 'Convergence'

If there were two words that rocked the retail industry in 2012, they were "omnichannel" and "showrooming."

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Daily Dose of iQ: Measuring Brand Reach, Engagement through Social Media

 

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Daily Dose of iQ: Target Puts CNET Gadget Reviews in Aisles... and other SoLoMo Headlines

Target has partnered with CNET to display the tech site's reviews in its electronics departments, to help shoppers make more informed purchasing decisions this holiday season.

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Daily Dose of iQ: Five Hi-Tech Ways to Curb Employee Theft

According to the National Retail Federation, employee theft cost companies $34.5 billion in 2011, accounting for 43.9% of total losses, wrote John Patrick Pullen of Entrepreneur magazine (Oct. 24).

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Daily Dose of iQ: SoLoMo Infographic Highlights New Retail Frontiers

A new infographic from Monetate explains the virtues of social, mobile and local media for driving in-store retail sales. In summary, it suggests, “Social drives traffic, local drives action, and mobile drives opportunity.”

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Daily Dose of iQ: Amazon to Sell Advertising. Challenge or Opportunity to Brick-and-Mortar?

As George Anderson of RetailWire.com reports, online retail giant Amazon is to begin selling advertising on its website.

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Daily Dose of iQ: Facebook Testing "Want" Button with Retailers

As Alexei Oreskovic of Reuters reported (Oct. 8), Facebook is testing a feature that lets users create "wishlists" of home furnishings, clothing and other retail products, introducing what many are calling the social networks first steps toward real e-commerce.

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Daily Dose of iQ: Facebook Reaches Billionth User, Advertises Touchy Feely Chair

OK so Facebook reached 1 billion users and launched its first-ever major advertisement. Ironic, no? Not that ironic in light of Zuckerberg & Co.'s IPO valuation and subsequent turmoil -- the company has been working hard all year to monetize its offering, ramp up mobile ad revenue, etc. etc.

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Daily Dose of iQ: Burberry Brings the Online Experience to the Physical Store

Luxury clothing brand Burberry just opened its newly redesigned London flagship store at 121 Regent Street. And from what Chief Creative Officer Christopher Bailey told Mashable's Lauren Indvik, the store brings the rich multimedia and immersive shopping experience you would get at Burberry.com into the physical store.

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Daily Dose of iQ: In-Store Wi-Fi Lets Retailers Push Deals to Customers' Phones

Back in June, we blogged about companies using in-store Wi-Fi to track customers' progress in the store and also to connect with their phones while they're in the store. The big question in that blog post was how to overcome shoppers' privacy concerns and reduce the feeling of being spammed.

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Daily Dose of iQ: Infographic Looks at Smartphone Addiction

Smartphones are more addictive than ever, putting an endless supply of information, entertainment and communication at your fingertips.

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Daily Dose of iQ: AT&T's New Flagship Store Offers Next-Level Retail Experience

AT&T unveiled a new 10,000 square foot retail store today on Chicago's famous Magnificent Mile. With this store, CNET's Lance Whitney wrote that AT&T "adopted the Apple philosophy in focusing on the consumer and not just on selling products."

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Envysion’s Video-Driven BI: Unfiltered Insight Into Your Stores

Imagine being able to look at customer traffic throughout your store and pinpoint how and why different areas and salespeople are most effective at closing sales. For marketing, which are your most important customer demographics? For operations, where are the inefficiencies and how can they be eliminated?

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