Retail Marketing Posts

Daily Dose of iQ: Google Issues Guide for Google Glass Etiquette

The New York Times' Nick Bilton reported Tuesday (Feb. 19) that Google has released a Do's & Don'ts list "for those who wear Glass, with a number of suggestions that might help non-Glass wearers feel more comfortable."

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Daily Dose of iQ: Rogers Announces 'Mobile Shopper' Platform

As BetaKit's John Gray reported today, Canadian carrier Rogers Communications has announced a new platform called "Mobile Shopper," which will enable customers to engage with brands in-store through mobile offers.

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Daily Dose of iQ: Not All Luxury Brands Clamoring for Tech

In the week after NRF, a lot has been made about retailers trying to implement new technology to deliver an omnichannel experience and compete with Amazon.

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Content: The Keystone of Digital Signage

A lot of due diligence and deliberation goes into the deployment and installation of screens, media players and connectivity but one very critical element of the mix that can easily be overlooked is content.

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Daily Dose of iQ: Pop-Up Stores Go Mainstream in 2014

Pop-up stores are something we've previously blogged about and will continue to blog about -- they're an increasingly important retail/brand experience in high-traffic markets.

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Daily Dose of iQ: 5 Ways Retailers Can Use Pinterest to Make Products 'Touchable'

Last week (Dec. 26) ReadWriteWeb featured a guest article by Charlotte Nichols (director of marketing at UGallery, a leading online art gallery), who extolled the e-commerce benefits of Pinterest.

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Daily Dose of iQ: Amazon Delivery Drones Far from Becoming Real

Over the past two days, a surreal video (below) from Amazon went viral (now over 7 million views): Amazon Prime Air introduces the potential for 30-minute delivery times via "unmanned aerial vehicles."

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Chatterspot Helps Retailers Drive Holiday Traffic

Interview with Brandon De Jong, Vice President, Chatterspot

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Daily Dose of iQ: Retailers Ramp Up Social Media Marketing for Holiday Season

Retailers are now embracing showrooming. Instead of simply competing with online retailers via the physical store, companies are increaslingly competing for consumers' online eyeball time, wrote Elizabeth A. Harris of the New York Times (Nov. 26).

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Daily Dose of iQ: Apple to Add iBeacon Transmitters to Its Stores

In light of recent reports of pop-up stores using iBeacon to push promotions and coupons to customers' phones, it only makes sense for Apple to use the Bluetooth technology for proximity marketing at its own retail locations.

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Daily Dose of iQ: Frank & Oak to Use iBeacon in Holiday Pop-up Store

Montreal-based men's online clothing retailer Frank & Oak announced plans to incorporate Apple's new Bluetooth Low Energy technology (iBeacon) in a pop-up store this holiday season.

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Daily Dose of iQ: Tesco to Install Face Recognition Scanners at Checkout

This must be the week of "face recognition" false alarms. Last week, I blogged about PayPal's face recognition at the point of sale, saying it wasn't as revolutionary as it sounded.

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Daily Dose of iQ: Google+ Introduces 'Auto Awesome' Photos, Videos

This week, Google launched "Auto Awesome," a new set of photo and video effects for Google+ users.

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