We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.
The New York Times' Nick Bilton reported Tuesday (Feb. 19) that Google has released a Do's & Don'ts list "for those who wear Glass, with a number of suggestions that might help non-Glass wearers feel more comfortable."
As BetaKit's John Gray reported today, Canadian carrier Rogers Communications has announced a new platform called "Mobile Shopper," which will enable customers to engage with brands in-store through mobile offers.
In the week after NRF, a lot has been made about retailers trying to implement new technology to deliver an omnichannel experience and compete with Amazon.
A lot of due diligence and deliberation goes into the deployment and installation of screens, media players and connectivity but one very critical element of the mix that can easily be overlooked is content.
Pop-up stores are something we've previously blogged about and will continue to blog about -- they're an increasingly important retail/brand experience in high-traffic markets.
Last week (Dec. 26) ReadWriteWeb featured a guest article by Charlotte Nichols (director of marketing at UGallery, a leading online art gallery), who extolled the e-commerce benefits of Pinterest.
Over the past two days, a surreal video (below) from Amazon went viral (now over 7 million views): Amazon Prime Air introduces the potential for 30-minute delivery times via "unmanned aerial vehicles."
Interview with Brandon De Jong, Vice President, Chatterspot
Retailers are now embracing showrooming. Instead of simply competing with online retailers via the physical store, companies are increaslingly competing for consumers' online eyeball time, wrote Elizabeth A. Harris of the New York Times (Nov. 26).
In light of recent reports of pop-up stores using iBeacon to push promotions and coupons to customers' phones, it only makes sense for Apple to use the Bluetooth technology for proximity marketing at its own retail locations.
Montreal-based men's online clothing retailer Frank & Oak announced plans to incorporate Apple's new Bluetooth Low Energy technology (iBeacon) in a pop-up store this holiday season.
This must be the week of "face recognition" false alarms. Last week, I blogged about PayPal's face recognition at the point of sale, saying it wasn't as revolutionary as it sounded.