Retail Marketing Posts

Daily Dose of iQ: Zappos Testing #AskZappos Social Commerce Service

Yesterday (July 28), Inc. reported on a customer service first from Zappos, called Ask Zappos, which works like a personal shopper or concierge.

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Daily Dose of iQ: Pinterest Partners with Shopify to Integrate E-Commerce

On Monday (July 21), we blogged about the Facebook "Buy" button, which will allow users to buy desired items directly from the social media site.

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Daily Dose of iQ: Verizon Offering 'Smart Rewards' in Exchange for Customer Privacy

On July 24, Verizon is launching a nationwide loyalty program called "Smart Rewards."

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Daily Dose of iQ: Introducing the New Facebook ‘Buy’ Button

WIRED reported today on the new Facebook "Buy" button, ushering in a new era for the ubiquitous social network. No longer will it just sell space for advertisers; it will sell space for retailers too.

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Daily Dose of iQ: Concept Stores Offer Shoppers Branded, Themed Experiences

Yesterday (July 9) The Guardian's Sarah Shearman wrote about "the rise of the concept store," noting that Apple and Burberry are leaders in offering experience-focused, showroom-like retail stores.

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Daily Dose of iQ: Nearly Straight A's for Warby Parker's Fun 'Classroom' Store in Dallas

Last week (July 3), Chain Store Age reported on a new "classroom-styled" Warby Parker store in Dallas (pictured above).

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Daily Dose of iQ: 3 Ways Mobile Marketing Drives In-Store Visits

"Mobile is more than a channel -- it's a behavior," wrote Jeff Fagel of G/O Digital in a guest post on VentureBeat today.

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Daily Dose of iQ: At Google I/O, Developers Seeing Design in Different Light

Yesterday (June 25), was the Google I/O Developers Conference in San Francisco and I had the pleasure of attending on behalf of iQmetrix.

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Daily Dose of iQ: The Commoditization of Smartphones. What Does It Mean?

"We’re rushing headlong into the era of cheap cell phones," wrote Mat Honan of WIRED on Friday (May 16). Honan argues that phones like the $129 Moto E or the $80 Alcatel OneTouch Evolve (pictured above) offer a wealth of specs and features without the intimidating price tag.

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Daily Dose of iQ: Infographic Shows Breadth of Wearables Market

A new infographic from Wearable World News (May 6) shows the vast array of wearable devices already on the market, the brands behind those devices and the different categories of wearable devices.

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Daily Dose of iQ: #AmazonCart Lets Users Add to Shopping Cart via Twitter

Amazon today announced a new feature, called "#AmazonCart," which lets users automatically add an item to their shopping cart via the hashtag within a tweet.

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Daily Dose of iQ: Oculus Rift, AR and More - New Interfaces for Shopping?

Since Facebook's recent acquisition of Oculus Rift virtual reality technology, many have been wondering what the VR Facebook experience might look like.

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Daily Dose of iQ: Starbucks App Will Allow You to Tip Your Barista from Your iPhone

We have blogged many times about Starbucks because, very simply, they get it. The company understands the importance of creating a consistent, convenient and even desirable customer experience, and it has the locations, service and budget to keep it going. It also has the technology.

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