Privacy Posts

How E-tailers Personalize Outfits to Customers' Taste

Nov 01,2015 — Allan Pulga

Last week (Aug. 5), the Wall Street Journal's Erin Geiger Smith wrote about online clothing retail MM.Lafleur, which asks customers survey questions in an attempt to glean a sense of their personal style.

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Daily Dose of iQ: Eye-Tracking Technology Reveals What Shoppers Look At In-Store

Sep 25,2015 — Joan Gurney

"Imagine walking down an aisle at Target and casting a glance at a big orange bag of Cheetos on the shelf. Next thing you know, an ad featuring Chester Cheetah pops up on a video monitor in the aisle," wrote Meghan McDonough of Digital Trends (April 29). "A new eye-tracking device called SideWays is responsible."

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Daily Dose of iQ: U.S. By Far Largest Victim of Credit Card Fraud

Sep 25,2015 — Allan Pulga

Quartz reported today that nearly half (47%) of global credit card fraud occurs in the U.S., despite the U.S. only accounting for about a quarter (24%) of the world's credit cards, according to a report from Barclays (see above graphic).

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